A solid email infrastructure platform is the technical backbone of your sending functionality. With a solid infrastructure, sending messages to your users is a breeze. However, choosing one is not an easy task.
Fortunately for you, in the last couple of weeks, I have interviewed our deliverability experts, developers, as well as marketers, and asked them for recommendations. I tested each email infrastructure provider they recommended, and here are the results!
If you want to skip ahead, you can do so by clicking on some of the following links:
Best email infrastructure platforms for developers: a snapshot
Click on a platform name to jump ahead to the detailed review.
- Mailtrap is the best email infrastructure for developer and product teams who need high inboxing rates, fast email delivery, and 24/7 expert support.
- SendGrid is for teams that need a scalable email delivery service with a lot of quality-of-life features.
- Mailgun offers developer teams an email infrastructure with detailed email logs, a validation API, and extra features to tweak their sending configuration.
- Amazon SES is for experienced developers who are already deep in the AWS ecosystem and want to go easy on their budget.
- Postmark offers a minimalistic yet configurable email infrastructure for teams that need to send transactional emails with no extra features.
For your convenience, here’s a quick comparison of the email infrastructure platforms:
Email infrastructure provider | Best for | Free tier | Pricing |
Mailtrap | High-volume sending | Up to 3,500 emails/month | From $15 The most popular plan is from $85 |
SendGrid | Scalable delivery | 100 per day | From $19.95 |
Mailgun | Developer teams | 100 per day | From $15 |
Amazon SES | Teams on a budget | 3,000 per month (during the first year) | $0.10 per 1,000 emails |
Postmark | Transactional emails | N/A | From $15 |
Disclaimer: The ratings, features, and prices are up-to-date at the time of writing this article, but they may be different when you’re reading it, as they’re prone to change.
What is an email infrastructure platform?
An email infrastructure platform is a platform that provides you with the tools you need to send and control emails reliably. That is, without having to build and maintain that infrastructure yourself.
Such a platform should allow you to send both transactional (e.g., password resets) and marketing emails, like newsletters and product updates. So, best case scenario: an email infrastructure platform should cater to both developers and marketers, but that’s not always the case.
However, you typically need all bases covered if you are:
- Sending a high-volume of emails
- A startup or a fast-growing product
- In a regulated industry, and you need a reliable email infrastructure
On the other hand, in case you’re a solopreneur with a vibe coding project, you can do well with just an email API or SMTP service.
What to consider when choosing an email infrastructure solution?
Over at Mailtrap, we leave nothing to chance and leave no stone unturned. That’s why, before creating this list, I conducted thorough research and tested each email infrastructure solution I present here.
Documentation research
Before creating an account for each email infrastructure platform, I dug through:
- Official API documentation to see how flexible and configurable an email infrastructure is, how many use cases it covers, what it offers, etc.
- User reviews and testimonials to have a better idea of what the community thinks about platforms and whether they stay true to their advertised promises.
- Blogs and help centers to check if there are any helpful step-by-step tutorials that can help you set up an infrastructure and start sending emails.
Hands-on testing
Once I was done with the extensive documentation research, I verified my sending domains and:
- Sent transactional emails since they’re the heart of every email campaign and pretty much mandatory for most businesses nowadays.
- Launched email campaigns to see how well I could promote my product and keep in touch with my users. I’ve also played around with contact management.
- Tried out email template design tools and personalized my messages as much as I could, testing templating logic and dynamic content along the way.
In the following section, we’ll start with the reviews of each email infrastructure platform. However, if you’re interested in checking out the criteria I used in detail, click here.
Best email infrastructure provider: Mailtrap
G2: 4.8 🌟 Capterra: 4.8 🌟 Trustpilot: 3.5 🌟
Mailtrap is an email platform for developer and product teams that offers high inboxing rates, fast email delivery, and 24/7 expert support. It’s best for digital product companies that need to send transactional and bulk emails at scale.
To achieve high inboxing rates, Mailtrap uses separate sending streams for transactional and bulk emails, dedicated IPs, email warm-up, throttling, and other features.
Most importantly, you’ll see high rates regardless of the plan, since they’re there by design.
Recently, Mailtrap has gone a step further and conducted deliverability tests with the top email infrastructure platforms. We’ve used free plans, didn’t warm up domains, sent the same email template, and covered a few other technical tidbits to make the tests 100% fair. Here’s how Mailtrap performed:
Platform | Email placement results | Spam filter rating | Inbox email delivery with top providers |
Mailtrap | Inbox: 78.8% Tabs: 4.8% Spam: 14.4% Missing: 2.0% | Google Spam Filter: Not spam; Not phishy Barracuda: Score 0 Spam Assassin: Score: -3.8 | Gmail: 67.50% Outlook: 77.78% Hotmail: 100% Yahoo: 55.56% |
However, sending emails without knowing where they are landing would be like shooting in the dark, wouldn’t it? That’s why Mailtrap has helicopter view dashboards and drill-down reports, with which you can track important email metrics like opens, clicks, bounces, etc.
See a discrepancy in your email metrics or simply want to improve their performance? You can do so with the help of Mailtrap’s expert consultants, who can help you with any potential issues or simply give you a hand with email deliverability optimization. Of course, there’s also Mailtrap’s customer support team that works around the clock, which you can reach via tickets or live chat.
Key features:
- Strong deliverability features
- Fast email delivery
- Industry-best analytics
- Safe and fast scaling
- 24/7 expert support
- GDPR compliant
- ISO/IEC 27001:2022 certified
- Advanced webhooks
- Email marketing suite
- Comprehensive API documentation
- Integration to MCP servers via Claude, Cursor, or VSC code editor.
Pricing
To help you scale efficiently (and affordably), Mailtrap offers several straightforward pricing plans, along with a slider that lets you choose your monthly email sending volume. Here’s a quick summary table:
Plan | Monthly cost | Email limit | Key features |
Free | $0 | Up to 3,500 emails | SMTP relay, SMTP API, drag-and-drop editor, webhooks |
Basic | From $15 | 10,000+ emails | Email logs (5 days), body retention, click-rate tracking, HTTPS link branding |
Business (the most popular) | From $85 | 100,000+ emails | Email logs (15 days), dedicated IP, auto warm-up |
Enterprise | From $750 | 1,500,000 emails | All of the above + priority support and 30 days email log retention |
Custom | Custom | From 1,500,000 | All of the above |
For more details, please consult the official Mailtrap pricing page.
Developer experience
Mailtrap offers easy-to-use SDKs for Node.js, PHP, Ruby, Python, Elixir, and Java.
If you’re a developer, you’ll appreciate Mailtrap for its straightforward approach to email sending. Namely, to start using the platform, all you need to do is verify your domain and copy/paste the pre-made code snippet of the programming language or framework you’re using.
For instance, if you want to send emails with Flask, a popular Python framework, you could just use this pre-made snippet and insert your credentials, simple as that:
app.config['MAIL_SERVER']='live.smtp.mailtrap.io'
app.config['MAIL_PORT'] = 587
app.config['MAIL_USERNAME'] = 'api'
app.config['MAIL_PASSWORD'] = '<YOUR_API_TOKEN>'
app.config['MAIL_USE_TLS'] = True
app.config['MAIL_USE_SSL'] = False
Moreover, if you ever get stuck or lost in the process, Mailtrap has a comprehensive knowledge base with a plethora of step-by-step articles, as well as a blog, and, wait for it, even a YouTube channel. For example, if you want to add sending functionality for Python applications, here’s a dedicated tutorial you could follow.
Security & compliance
Mailtrap checks a lot of boxes when it comes to email security & compliance, from super solid email authentication to GDPR compliance. Additionally, it is ISO certified, while SOC 2 certification is on the way.
Security | Compliance |
Strong TLS enforcement, MTA-STS support | GDPR compliant |
SPF, DKIM, DMARC alignment | Based in EU but the servers are in the US |
Granular API keys, IP whitelisting | Compliant with ISO and HIPAA, SOC 2 is in progress |
MFA, RBAC, detailed audit logs | DSAR support & data deletion upon request |
Robust reputation management, real-time security monitoring | Detailed logs, exportable |
Detailed logs, customizable alerts | DPA Available on request |
Testimonials
When it comes to user testimonials, I am happy to see that Mailtrap gets a lot of love on the web. It’s praised for deliverability, separate sending streams, and working well at scale.
Another user, a developer, says Mailtrap’s analytics help him notice delivery issues quickly and that the platform delivers as expected.
SendGrid
G2: 4.0 🌟 Capterra: 4.2 🌟 Trustpilot: 1.1 🌟
SendGrid by Twilio is a communication platform for transactional and marketing email sending. It offers an email API and SMTP relay for developers, whereas marketers can use its campaign builder to launch campaigns.
It’s a solid choice for teams that need a scalable email delivery service with a lot of quality-of-life features.
By quality-of-life features, I mean automatic IP warm-up and throttling, ready-made code snippets, engagement quality API, and a few others. Although these aren’t mandatory by any means, they can be quite useful for email infrastructure optimization.
Moving on, another notable SendGrid feature is its deliverability insights dashboard, where you can track the most important deliverability metrics, such as delivered, bounced, opens, etc. You can also see what’s causing your emails to bounce, track deliverability trends, filter metrics by top mailbox providers, and more.
Speaking of mailbox providers, I must note that SendGrid had mixed deliverability test results when it comes to providers like Yahoo, Outlook, and AOL.
Platform | Email placement results | Spam filter rating | Inbox email delivery with top providers |
SendGrid | Inbox: 61.0% Tabs: 1.0% Spam: 17.1% Missing: 20.9% | Google Spam Filter: Not spam; Not phishy Barracuda: Score 0 Spam Assassin: Score: -0.1 | Gmail: 75% Outlook: 0% Hotmail: 0% Yahoo: 33.33% |
Key features:
- Solid analytics
- High sending throughput
- Granular user control
- Email validation API
- Onboarding assistance
- SMS support via Twilio
- CRM support
- Pre-warmed up, geo-specific IPs
Pricing
When it comes to pricing, SendGrid doesn’t beat around the bush. Namely, it has two pricing tiers with a custom one for enterprise users, along with a slider for selecting your desired email volume.
Although I don’t like the fact that the free plan only lasts for 30 days and that costs do ramp up if you want to send more than 100,000 emails/month or use dedicated IPs. Moreover, if you want to send email marketing campaigns, you need to pay for a separate pricing plan.
Plan | Monthly cost | Email limit | Key features |
Essentials | From $19.95 | 50k | Analytics and deliverability insights, Email API Limited webhooks, 1 additional teammate |
Pro | From $89.95 | 100k | All of the above + Dedicated IPs, Validation API, Reverse DNS, 1,000 additional teammates |
Premier | Custom | Custom | All of the above + more |
For more details, please consult the official SendGrid pricing page.
Developer experience
SendGrid supports C#, Go, Java, Node.js, PHP, Python, and Ruby.
The platform has made sure that the onboarding process is as smooth as possible, providing everything from guides on setting up your email infrastructure to an extensive API documentation. Similarly to Mailtrap, SendGrid also offers pre-made snippets for easier sending.
Lastly, in case you get stuck or if you’re facing an issue, you can contact SendGrid’s customer support via ticket, chat, or phone. However, its availability is a bit limited to different pricing tiers, and I’ve seen some concerning remarks about it.
Security & compliance
One of the security features that stood out to me with SendGrid is its IP Access Management, which lets you control who can access your account based on their IP address. As for compliance, it passes pretty much all checks.
Security | Compliance |
Enforced TLS, MTA-STS | GDPR compliant |
SPF, DKIM, DMARC | EU region selectable, US default |
Scoped API keys, IP access management | SOC 2, ISO 27001, HIPAA certified |
MFA, RBAC, SSO | Supports DSARs, deletion, data export |
Real-time spam feedback, proactive monitoring | Logging via Twilio’s security tools |
Activity feed, email event webhooks | DPA available |
Testimonials
While scouring the web for online user testimonials for SendGrid, I’ve noticed that people are generally satisfied with how easy it is to integrate and its validation functionality. However, some users think you need experience setting up DNS records to complete the email infrastructure configuration.
Other users think SendGrid’s email API is one of the most reliable out there and claim that the platform reduced their bounce rates, although they’re not satisfied with the pricing.
Mailgun
G2: 4.2 🌟 Capterra: 4.3 🌟Trustpilot: 4.1 🌟
Mailgun is a transactional email service that provides an SMTP and email API, with an infrastructure that’s, according to its creators, ‘designed for developers, by developers.’
Due to its technical nature, it’s specifically suited for developer teams who need detailed email logs, a validation API, and extra features to tweak their infrastructure.
More specifically, Mailgun keeps your email logs for up to 30 days, and you can filter them by event types, list name, tag names, and some other categories. This specificity works like a charm for tracking down exactly where your emails went, where they landed, and everything that happened in between.
Additionally, Mailgun has an email validation API, which you can use to perform everything from basic syntax checks to cross-reference your email list against Mailgun’s huge database of addresses (450 billion, to be more specific).
When it comes to sending emails, Mailgun offers Rapid Fire Delivery SLA for its end-tier users and high-volume senders. It promises reliable sending of up to 15,000,000 emails per hour and swift delivery.
As for deliverability, Mailgun is as solid as they come, although it sent a significant portion of emails to spam in our tests. So, you be the judge.
Platform | Email placement results | Spam filter rating | Inbox email delivery with top providers |
Mailgun | Inbox: 71.0% Tabs: 3.8% Spam: 23.8% Missing: 1.0% | Google Spam Filter: Not spam; Not phishy Barracuda: Score 0 Spam Assassin: Score: -5.3 | Gmail: 100% Outlook: 66.67% Hotmail: 40% Yahoo: 33.33% |
Key features:
- EU and US data centers
- Scalable infrastructure
- Email validation
- Onboarding support
- Inbound email support
- Solid compliance
- Robust documentation
- Developer-friendly email infrastructure tools
Pricing
Mailgun has a solid free plan that lets you send 100 emails per day, with the paid plans starting from $15. One of the few downsides that I must mention is that the logs are kept for quite a short time if you don’t use its most expensive plan, and that dedicated IPs cost $59 per month.
Plan | Monthly cost | Email limit | Key features |
Free | $0 | 100 per day | Email API and SMTP, 1 custom sending domain, 2 API keys 1 day log retention 1 inbound route |
Basic | From $15 | 10,000+ | Email API and SMTP, 1 custom sending domain, 2 API keys 1 day log retention |
Foundation | From $35 | 50,000+ | 1,000 custom sending domains, Email template builder and API, 5 days log retention, |
Scale | From $90 | 100,000+ | SAML SSO, 5,000 email validations, Dedicated IP pools, 30 days log retention |
For more details, please consult the official Mailgun pricing page.
Developer experience
Mailgun supports Python, Go, Node.js, PHP, Java, and Ruby.
Regardless of whether you want to send or validate emails, the documentation is geared towards developers more so than the average Joe, with scripts, error logs, and whatnot.
The platform also offers pre-made code snippets for various programming languages, although they are not as detailed as the scripts other platforms offer. Nonetheless, they still get the job done.
Security & compliance
After researching its compliance and security documentation, I think it’s safe to say that Mailgun is quite a secure email infrastructure platform.
Security | Compliance |
Mandatory TLS, MTA-STS | GDPR compliant |
SPF, DKIM, DMARC | EU region sending & storage |
Manage API keys, IP restrictions | SOC 2, ISO 27001, HIPAA (with BAA) certified |
MFA, granular user permissions | User data deletion & subject access |
Spam detection, bounce handling | Logging & audit trails |
Detailed event logs, webhooks for notifications | DPA available |
Testimonials
Mailgun is one of the few email infrastructure platforms that actually has mostly positive reviews on Trustpilot, which is a ratings website notorious for negative comments. Most users there praise Mailgun for its reliable customer support, like Jessica in the screenshot below:
The situation was similar on other review websites, with users praising the platform’s straightforward integration and email sending reliability. However, I’ve noticed some users also agree with me on the lack of example code.
Amazon SES
G2: 4.3 🌟Capterra: 4.7 🌟Trustpilot: 2.3 🌟
Amazon SES (Simple Email Service) is a cloud-based email service provider that’s anything but simple. Nonetheless, it’s a reliable solution for experienced developers who are already deep in the AWS ecosystem, since it uses the AWS Global Infrastructure.
If you or your dev team are tech-savvy, you can configure Amazon SES in a lot of ways to fit your sending needs. You can configure your IPs, encryption, event archiving, and a plethora of other things.
Besides offering a highly configurable email infrastructure, another benefit of Amazon SES is that it can be integrated with many AWS services. These include Lambda for executing backend logic on email events, CloudWatch for monitoring metrics, SNS for sending notifications, S3 for storing email content, and the list goes on.
One more thing you can fine-tune with Amazon SES is permissions, which can be adjusted based on users, roles, or systems. This means you can manage your API key authentication and management, separate access for different clients and environments, etc.
And if you’re interested in how Amazon SES performs in terms of deliverability, here are the numbers it reached in our tests:
Platform | Email placement results | Spam filter rating | Inbox email delivery with top providers |
Amazon SES | Inbox: 77.1% Tabs: 1.9% Spam: 20.0% Missing: 1.0% | Google Spam Filter: Not spam; Not phishy Barracuda: Score 0 Spam Assassin: Score: -4.3 | Gmail: 87.50% Outlook: 100% Hotmail: 100% Yahoo: 44.44% |
Moving on from configuration and fine-tuning, it’s also important to note that new Amazon SES accounts start with a high default sending quota. That is, 50,000+ messages per day, to be more precise. Of course, this number can be scaled at your request if it’s not enough for your sending needs.
Key features:
- Highly configurable infrastructure
- Integration with the AWS ecosystem
- Secure and compliant
- Strong and reputable IPs
- Solid webhooks
- A/B testing
- Supports data residency for EU, US, and Asia
- Super affordable and budget-friendly
Pricing
As you might have noticed, I didn’t include a table for the Amazon SES pricing section since the platform doesn’t have tiers or anything of the sort.
Instead, Amazon SES offers a pay-as-you-go pricing model, with the following prices:
- 1,000 emails = $0.10
- 10,000 emails = $1
- 100,000 emails = $10
As for the free plan, you get 3,000 emails per month during the first year after you start using SES. And if you’re using Amazon EC2 and AWS Elastic Beanstalk, you get the first 62,000 emails for free.
For more details, please consult the official Amazon SES pricing page.
Developer experience
Amazon SES has official libraries for Java, .NET, PHP, Python, Ruby, and Go.
As I have already mentioned, Amazon SES is a great choice for experienced developers who are already in the AWS ecosystem. This is mainly because the UI doesn’t hold your hand, although the documentation really is extensive and has everything you need.
For instance, just check out the main account dashboard. It doesn’t look like your typical email delivery platform, does it?
Similar to Mailgun, I must say that Amazon SES lacks some pre-made code snippets for SMTP integrations, although there are many scripts for setting up its SDKs.
Lastly, setting it up also requires you to take a few extra steps than you usually would. You need to move out of the SES sandbox, create IAM credentials, configure permissions, all on top of verifying your sending domain. So, you be the judge whether this is worth the extra bucks you save thanks to its affordable pricing model.
Security & compliance
Since it’s a part of the Amazon infrastructure, you could already have guessed that Amazon SES has nailed down its security and compliance.
Security | Compliance |
Opportunistic / forced TLS, MTA-STS (manual setup) | GDPR compliant |
SPF, DKIM, custom MAIL FROM, DMARC | Region-specific data storage (EU/US/Asia) |
IAM policies, granular access control | SOC 2, ISO 27001, HIPAA certified |
IAM, MFA, CloudTrail integration | IAM-level controls & data export tools |
Reputation dashboards, feedback loops | CloudTrail logging |
Extensive logs via CloudWatch/ CloudTrail | DPA available through AWS DPA |
Testimonials
Whether you browse through social media pages or review websites, you’ll see that Amazon SES is often praised for its prices. But, you can also find as many comments on how its services are not friendly to use.
Additionally, I have noticed that people aren’t at all satisfied with the Amazon SES customer support team, which is a shared trait of all things AWS.
Postmark
G2: 4.6 🌟Capterra: 4.9 🌟Trustpilot: 2.1 🌟
Postmark is an email platform catered towards developers who want to send transactional emails. It’s best for teams who are looking for a minimalistic solution, configurable infrastructure, and no extra features.
Namely, Postmark’s API is highly configurable, giving you room to either simplify sending transactional emails or play with your email infrastructure. It supports batching of up to 500 messages per batch, uses Mustachio templates, and you can also connect webhooks for key events like deliveries and opens.
Platform | Email placement results | Spam filter rating | Inbox email delivery with top providers |
Postmark | Inbox: 83.3% Tabs: 1.0% Spam: 14.3% Missing: 0.9% | Google Spam Filter: Not spam; Not phishy Barracuda: Score 0 Spam Assassin: Score: -4.3 | Gmail: 100% Outlook: 100% Hotmail: 80% Yahoo: 77.78% |
Besides sending emails, you can also use Postmark’s email API to configure inbound servers, parse incoming email, handle inbound email, and more.
Another one of Postmark’s standout features is its separate sending streams. They function like the one provided by Mailtrap, except they can also be configured for custom email types. For example, you can send verification emails through one stream and invoices via another. All of this goes towards improving your chances of landing in the main inboxes.
Another feature that makes Postmark stand out from the rest of the competition are email logs, which are not only detailed, but are also kept for up to 45 days. And no, it doesn’t depend on your pricing plan, you actually get detailed email logs for this long on all plans. However, you can pay to keep logs for up to 365 days, which can be handy if you plan on conducting audits.
Key features:
- Minimalistic interface
- Fast email delivery
- Separate sending streams
- Inbound processing
- Developer-friendly
- Email logs for up to 45 days
- Transparent deliverability status
- Extensive documentation
- Offers MCP agents
Pricing
Although many people say that Postmark’s pricing has gone up since it was acquired by ActiveCampaign, I’d say that it still has an affordable and generous model. For instance, you get 5 domains, 15 streams, and 45 days of email logs even on the basic plan.
However, it has a few add-ons, such as dedicated IPs, which cost $50/month and for which you need to be sending 300,000 emails per month or more. You can also pay for custom activity retention and DMARC monitoring, which are not needed but are appreciated.
Plan | Monthly cost | Email limit | Key features |
Free | $0 | 100 | Email API, SMTP service, Core features like email templates, analytics, webhooks |
Basic | From $15,00 | 10,000+ | Up to 4 users, SMTP & Rest API, Up to 5 servers and domains, Email templates |
Pro | From $60,50 | 50,000+ | Up to 6 users, Up to 30 streams, Up to 10 signature domains, All event webhooks, Stats & open/link, tracking APIs |
Platform | From $138,00 | 125,000+ | Unlimited users, Unlimited servers, Unlimited streams, Unlimited signature domains, All event webhooks |
For more details, please consult the official Postmark pricing page.
Developer experience
Jump to: Official API documentation
Postmark has official libraries for Ruby, RoR, .NET, Java, PHP, and Node.js.
As you’ll notice after spending only a few minutes in the Postmark dashboard, you’ll notice that this email infrastructure platform is super intuitive to use, especially if you’re a developer. You’ve got everything you need to start sending emails laid out for you, and the setup is super simple.
API documentation is clear and has code snippets you can use to configure the service, either via its email API and SMTP service.
Security & compliance
Postmark is a secure email infrastructure platform, although I should note that it has servers in the US and doesn’t have HIPAA certification.
Security | Compliance |
TLS 1.2+ enforced | GDPR compliant |
SPF, DKIM, DMARC | All data hosted in US |
Restricted API tokens, IP whitelisting. | SOC 2, ISO 27001 and certified, no HIPAA |
MFA, team roles, activity feed | Data subject rights support |
Proactive spam filters, bounce management | Granular activity logging |
Detailed activity logs, webhooks | DPA available upon request |
Testimonials
Besides Postmark’s customers page, I checked out what review websites have to say about the platform. Most users praise the platform for its deliverability and straightforward interface, although there are some who don’t like its pricing model.
Postmark’s email API also gets a lot of praise, as well as its ability to send transactional emails. However, I’ve noticed a few negative comments about its customer support, which makes sense since it can only be reached via tickets.
Email infrastructure services comparison criteria
In the following section, I’ll describe the criteria I used to find the best email infrastructure services on the market.
Email deliverability & performance
To help their users reach the best deliverability rates, providers typically use a combination of dedicated IPs, proper warmup protocols, and more. Additionally, for optimal performance, most infrastructures nowadays are cloud-based.
Also, speaking of deliverability, I must note that there’s a noticeable discrepancy in rates between different providers. To paint you a better picture, here are the results from the recent deliverability tests we conducted over at Mailtrap:
Email service provider | Email placement result |
Mailtrap | Inbox: 78.8% Tabs: 4.8% Spam: 14.4% Missing: 2.0% |
Amazon SES | Inbox: 77.1% Tabs: 1.9% Spam: 20.0% Missing: 1.0% |
Mailgun | Inbox: 71.4% Tabs: 3.8% Spam: 23.8% Missing: 1.0% |
SendGrid | Inbox: 61.0% Tabs: 1.0% Spam: 17.1% Missing: 20.9% |
Postmark | Inbox: 83.3% Tabs: 1.0% Spam: 14.3% Missing: 0.9% |
Note: To make sure the tests were fair to everyone, we used free plans, shared IPs, and identical email templates for all providers. For more information on our testing methodology, be sure to check out our deliverability comparison guide.
Scalability & throughput handling
Scalability refers to how well an email infrastructure provider is able to allow you to increase your business’s sending volume without facing any bottlenecks or deliverability issues.
For example, if you want to increase your sending throughput from 50k emails/month to 150k, you should be able to do it without any increases in bounces, spam rates, etc.
So, a provider should give you some control over their infrastructure, in terms of queuing, and especially throttling, which lets you limit how many emails you can send per second or minute. All of this goes a long way in avoiding spam filters and sending emails with peace of mind.
Reliability & uptime guarantees
Although every email infrastructure promises reliability, to ensure there are no loose bolts, I’ve checked documentation for data on datacenter distribution, backup mechanisms, load balancing, and database replication.
Moreover, I’ve visited status pages with real-time uptime metrics, like this one, for example, and service-level agreements (SLAs), if there were any. This way, I was able to get a better idea of whether a provider is actually reliable or not.
Deliverability analytics & monitoring
Although not all, most transactional emails need to land in your recipients’ inboxes in order to move them down the funnel. For example, a new user registers at your website and needs to verify their email before continuing to shop. If the verification email misses their inbox, they might give up trying to register and ditch the shopping.
Not to mention all of the latest email marketing laws and regulations imposed by the most popular inbox providers.
That’s why it’s super important to monitor your key email deliverability performance metrics. These include delivered rate, bounce rate, spam complaints, and body. And every serious email infrastructure provider will provide you with advanced analytics, including a dashboard or two, where you can track your metrics.
Dedicated IP & IP pools
A feature that goes a long way, especially if you’re a high-volume sender, is having dedicated IPs. Compared to shared IPs, dedicated ones are used solely by one sender and give you complete control over your sending.
Most email infrastructure platforms include them in mid-to-end tier plans, although some also offer them as separate add-ons, which I’ll be sure to mention in the article.
Some providers also offer separate sending streams, which allow you to send transactional messages at the same time as marketing emails without your deliverability and sender reputation taking a hit. However, there’s a big difference between a separate sending infrastructure that consists of IP pooling and dedicated IPs, and a true separate stream.
Here’s an overview of what each email infrastructure provider on this list offers in terms of separate sending streams:
Mass (bulk) email service | Separate sending stream |
Mailtrap | ✅ Has a dedicated bulk stream and a bulk-aware email API |
SendGrid | ☑️ Not a separate sending stream, but it’s doable via IP pools or subusers |
Mailgun | ☑️ Not a separate sending stream, but it’s doable by using different domains |
Amazon SES | ☑️ Not a separate sending stream, but it’s doable via dedicated IPs and configuration |
Postmark | ✅ Uses Message Streams to separate the two sending streams |
Pricing comparison
Pricing-wise, I have made sure not to include any platforms on this list that have hidden costs and auto-charges. What I mean by this is that many email providers charge you automatically when you go over their contact or sending limits.
Additionally, I have checked whether important features like dedicated IPs and email templates are available to all plans or they’re reserved to premium tiers or as add-ons.
And if you’re interested in the sending costs for each platform on this list, here’s a quick summary:
Platform | 10,000 emails | 50,000 emails | 100,000 emails | 250,000 emails |
Mailtrap | $15 | $20 | $30 | $200 |
SendGrid | $19.95 | $35 | $60 | $200 |
Mailgun | $15 | $35 | $75 | $215 |
Amazon SES | $1,00 | $5,00 | $10,00 | $25,00 |
Postmark | $15 | $50 | $100 | $250 |
Transactional email sending
Every email infrastructure platform needs to provide the tools for reliable sending of user-triggered, or transactional, emails. This is especially true if you’re a high-volume email sender.
SMTP & email API
One of the first must-haves for any developer-friendly email infrastructure is an SMTP service with pre-written code snippets for popular programming languages and frameworks. You can simply copy/paste these into your configuration and start sending emails right away.
The provider should also offer a regularly maintained and updated email API that supports major SDKs like Go, Ruby, Python, Node.js, PHP, etc. These allow you to integrate the infrastructure into your app without spending too much time on it.
Webhooks
Webhooks are the bread and butter for any dev who is serious about their sending configuration. They let you track events in real time, get delivery status notifications, handle spam and bounced messages, and more.
However, not every email infrastructure provider offers the same range of webhook events or has fast error handling.
MCP server
As you might already know, MCP servers are the new kids on the AI block, helping developers send code-free emails using their favorite robot helpers or editors.
Now, I’m not saying every email infrastructure platform must offer MCPs, but let’s face it: they are a nice quality-of-life feature that can make your life easier.
For example, platforms like Mailtrap and Postmark offer MCP servers, which you can hook up to your IDE. Then, you can test your emails locally and then send them when you’re ready, which is a nice way to smooth out your production process.
Transactional emails performance analytics
Previously in the article, I mentioned deliverability analytics and monitoring of the most important email marketing metrics. But what if you want to know details like the status of your sent emails, when it was delivered, to which inbox they went, etc?
For this, email infrastructure platforms usually have email logs, which typically range from 15 to 60 days of retention, depending on the plan you choose. So, I’ll make sure to point out how long you get to keep your emails with each provider on the list, and a few other important details.
And, here’s another table that summarizes email log retention for each of the providers:
Mass (bulk) email service | Email log retention |
Mailtrap | Up to 30 days, comes by default |
SendGrid | Up to 30 days, comes by default |
Mailgun | Up to 30 days, comes by default |
Amazon SES | No built-in solution, but possible via CloudWatch |
Postmark | Up to 45 days, available as an add-on |
Marketing email sending
If you want to send marketing emails on top of transactional messages, an email infrastructure provider should ensure high deliverability for targeted marketing campaigns, as well as provide you the tools you need to send targeted campaigns.
Campaign management
Although you can technically send email marketing campaigns via an email API, let’s be honest: it’s not the most optimal way to go about it. That’s why most platforms offer a UI with a campaign wizard that guides you through content creation, list uploading, scheduling, etc.
Contacts management
Contact management via an API is a whole different story since you want a convenient way to collect your sign-ups and turn them into contacts in your email list. Some providers offer contact APIs, like this one, for instance.
With these, you can set up automatic collection of new sign-ups, without having to enter them manually.
Workflow automation & triggers
Whether you’re sending strictly transactional or marketing emails, you need automations to provide a smooth customer experience, move your users down your funnel, or even clean up your list.
For instance, you can set up an automated follow-up for new sign-ups or send an email whenever someone leaves their cart full without making a purchase.
Some platforms have dedicated workflow builders for this, while others use API triggers to do this. So, a different cup of tea for everyone. 🍵
Campaign optimization
To optimize your email campaigns and see what works best and resonates with your audience, you need to perform A/B testing. This includes testing your subject lines, headings, buttons, etc.
Email editor & email templates
Nowadays, email infrastructure platforms typically offer some of the following tools to help you create email content:
- Email template features – Templates save you a lot of time, either by giving you a preset for your design or a full-fledged design you can customize according to your liking. However, it’s pretty much the golden standard nowadays to have dynamic templates, which can be personalized for your recipients.
- Drag-and-drop editors – Feeling creative? Use email builders with top design tools to make your ideas come to life by simply dragging and dropping them on the empty canvas.
- HTML editors – If you’re old school and want to create HTML templates manually, pretty much every platform out there offers an HTML editor. Basically, code on the left – design on the right. Some platforms also let you host your templates and then reference them later via API in production.
Marketing emails performance analytics
Tracking the performance of your marketing emails is equally important as it is for transactional emails. You simply need to be able to see how many of your emails have been delivered, how many have received spam complaints, and how your audience is reacting to them in general.
For this, you can set up custom webhook events or track them via email APIs, but the industry-standard is a dashboard with all of the most important stats presented via graphs or charts. Here’s how we do it over at Mailtrap, for instance:
Security & compliance
Domain authentication & sender reputation
Most inbox providers, like Gmail and Yahoo, require proper domain authentication (SPF, DKIM, and DMARC) for bulk senders. If you don’t have it set up, they have the right to send your emails to the spam folder or even block them altogether.
So, ideally, you’re looking for an email infrastructure platform that ticks all authentication boxes and ensures your sender reputation stays intact.
Data encryption & transmission security
TLS / STARTTLS encryption, event logging, and token-based authentication — these are only some of the security standards providers use to keep your data safe. And here’s a summary of what the platforms in this article use:
Mailtrap | SendGrid | Amazon SES | Postmark | Mailgun | |
Encryption & transmission security | Strong TLS enforcement, MTA-STS support | Enforced TLS, MTA-STS | Opportunistic/ forced TLS, MTA-STS (manual setup) | TLS 1.2+ enforced | Mandatory TLS, MTA-STS |
Authentication & identity control | SPF, DKIM, DMARC alignment | SPF, DKIM, DMARC | SPF, DKIM, custom MAIL FROM, DMARC | SPF, DKIM, DMARC | SPF, DKIM, DMARC. |
API & credentials security | Granular API keys, IP whitelisting | Scoped API keys, IP access management | IAM policies, granular access control | Restricted API tokens, IP whitelisting. | Manage API keys, IP restrictions |
Account access & user controls | MFA, RBAC, detailed audit logs | MFA, RBAC, SSO | IAM, MFA, CloudTrail integration | MFA, team roles, activity feed | MFA, granular user permissions |
Abuse prevention & misuse protection | Robust reputation management, real-time security monitoring | Real-time spam feedback, proactive monitoring | Reputation dashboards, feedback loops | Proactive spam filters, bounce management | Spam detection, bounce handling |
Security event logging & notifications | Detailed logs, customizable alerts | Activity feed, email event webhooks | Extensive logs via CloudWatch/ CloudTrail | Detailed activity logs, webhooks | Detailed event logs, webhooks for notifications |
P.S. Click here to find out how different providers handle their security.
Compliance certification
A compliance-ready infrastructure is what most providers need to offer nowadays. This means having certification for SOC 2 and supporting GDPR, amongst other things.
Now, it’s time for another table, this one summarizing the compliance of each email infrastructure provider:
Mailtrap | SendGrid | Mailgun | Amazon SES | Postmark | |
GDPR | ✅ Compliant | ✅ Compliant | ✅ Compliant | ✅ Compliant | ✅ Compliant |
Data residency | Based in EU but the servers are in the US | EU region selectable, US default | EU region sending & storage | Region-specific data storage (EU/US/Asia) | All data hosted in EU or US (choose) |
SOC 2, ISO 27001,HIPAA | ✅ | ✅ | ✅ | ✅ | ✅ |
User rights support | DSAR support & data deletion upon request | Supports DSARs, deletion, data export | User data deletion & subject access | IAM-level controls & data export tools | Data subject rights support |
Logging | Detailed logs, exportable | via Twilio’s security tools | Logging & audit trails | CloudTrail logging | Granular activity logging |
DPA | ✅ Available on request | ✅ Available | ✅ Available | ✅ Through AWS DPA | ✅ Available upon request |
P.P.S. Interested in learning more about compliance amongst providers? If so, check out our dedicated article.
Onboarding, UX & support
Support
Sometimes, things don’t always go according to plan, especially if you’re dealing with a lot of sending-functionality code, integrating an API, and similar. That’s why every email infrastructure platform should have dedicated support for agencies in case they get stuck.
Some platforms offer chat support and SLA-backed support, while you can reach others via phone or a ticketing system. Therefore, here’s what you can expect regarding customer support from each platform on this list:
Provider | Support type | Availability |
Mailtrap | Ticket, chat, priority support | 24/7 |
SendGrid | Ticket, chat, and phone | 9 AM to 6 PM US Pacific, Monday through Friday. 24/7 for some plans |
Mailgun | Ticket, chat, and phone | N/A |
Amazon SES | Ticket, chat, and phone (with AWS Support plan) | 24/7 |
Postmark | Ticket | 3 AM to 7 PM EST, Monday through Friday |
Note: The support type and availability mostly depend on the pricing plan you choose. For example, Mailtrap has 24/7 customer support via tickets available to all users, even on the free plan, whereas you need to be a paying user to get support from Mailgun.
Documentation & developer guides
If you want to make your developer team’s lives easier, choose an email infrastructure platform that provides robust documentation with guides they can use for adding sending functionality.
For instance, Mailtrap has prepared for its developers an extensive knowledge base and API documentation where they can find anything they’re looking for: from domain authentication to adding webhooks. Additionally, there’s the Mailtrap blog and even a YouTube channel with dev guides.
Also, many platforms, not only Mailtrap, provide developers with ready-made integrations. These are snippets you can simply copy/paste into your app/project code and start sending in a minute. This goes a long way toward improving user experience, right?
For your convenience, here are the links to each provider’s developer guides. Feel free to compare them and find the one that suits you and your team best:
Provider | Knowledge base | API documentation | Blog articles | YouTube channel |
Mailtrap | Link | Link | Yes | Yes |
SendGrid | Link | Link | Yes (by Twilio) | No |
Mailgun | Link | Link | Yes | Yes |
Amazon SES | N/A | Link | Yes | Yes |
Postmark | Link | Link | Yes | Yes (not active) |
Support & developer community
For this section of the article, I asked myself the following questions:
- Does the platform provide any official SDKs for easy integration?
- Are there any libraries maintained by the community?
- Has the platform been covered on Stack Overflow or any community forums?
- Does the platform have well-maintained GitHub repositories?
Any email infrastructure platform that didn’t pass these questions didn’t make it to this list.
And if you’re interested in automating your email sending process by connecting it to a platform’s email API, here are the supported SDKs by each platform:
Provider | Integrations |
Mailtrap | Node.js Ruby PHP Python Elixir |
SendGrid | Java Python Node.js PHP Ruby C# Go |
Mailgun | Node.js Go PHP Java Ruby |
Amazon SES | Java .NET PHP Python Ruby Go |
Postmark | Node.js Ruby Python PHP Java .NET (C#) |
Customer feedback & reputation
Researching how each of these email infrastructure providers has been received on social media and ratings platforms has probably been the most fun part of writing this article. I’ve seen everything, from community backlashes on X to well-deserved praise on Capterra.
I’ve also read some case studies where I could get a glimpse of how a certain platform helped a specific business reach its goals.
All of this allowed me to see what the general opinion of each of the provider’s user base is and to bring you a non-biased review. With that said, here are the ratings from the most popular review platforms, with their overall rating combined:
Platform | G2 | Capterra | Trustpilot | Overall rating |
Mailtrap | 4.8 | 4.8 | 3.5 | 4.4 |
SendGrid | 4.0 | 4.2 | 1.1 | 3.1 |
Mailgun | 4.2 | 4.3 | 4.1 | 4.2 |
Amazon SES | 4.3 | 4.7 | 2.3 | 3.8 |
Postmark | 4.6 | 4.9 | 2.1 | 3.9 |
Wrapping up
Hopefully, I’ve made it a bit easier for you to choose the best email infrastructure platform for your business/team.
Just remember: not every solution will work the same for everyone. Choose wisely and based on your team’s requirements and needs. Focus on finding good deliverability, scalability, developer-friendly APIs, and the key tools you need to send both transactional and marketing emails.
To sum it up, here are the top providers by use case:
- Mailtrap for sending high-volume emails
- SendGrid for scalable delivery
- Mailgun for experienced developer teams
- Amazon SES for teams using AWS
- Postmark for minimalistic transactional email sending
FAQ
What is email infrastructure?
Email infrastructure is a combination of software and hardware components, such as mail servers, mail transfer agents (MTAs), and IP addresses, that work together behind the scenes to send emails when you press the send button.
What is an email infrastructure provider?
An email infrastructure provider is a service that offers the set of tools you need to send and manage your emails. This way, you can send transactional and marketing messages without having to build an email infrastructure yourself.
What is the best email infrastructure provider?
Although every business has different requirements for its email infrastructure, there is no best email infrastructure provider. However, Mailtrap is an email platform that provides a flexible email infrastructure that can fit most teams, especially those who are looking for high inboxing rates, fast email delivery, and 24/7 expert support.