B2B Email Marketing: A Go-to Guide for Businesses

In this guide, I’ll first break down what B2B email marketing is, and then after covering the foundations, I’ll show you:

• How to do B2B email marketing [click to jump ahead]
• How to send a B2B email marketing campaign [click to jump ahead]
• B2B email marketing examples [click to jump ahead]

In the end, I’ll go over the best software you can use as well as give you some extra tips and tricks for successfully launching your B2B campaign. Let’s dive in!

What is B2B email marketing?

B2B email marketing is a strategy for promoting your business’ products or services to other businesses. Its goal is not only to generate sales but also to nurture relationships with customers and build brand awareness.

What makes B2B (business-to-business) email marketing unique is that it:

• Targets businesses (e.g., users, managers, and similar roles within companies)
• Has long sales cycles that involve multiple decision-makers, spanning weeks to months
• Relies on educational, value-driven, and technical content (e.g., whitepapers, case studies, webinars, etc.)
• Uses a formal, professional, and concise tone with typically a clean design

It’s important to note that to do B2B email marketing legally, you need to obtain consent from the people you email through double opt-in and permission-based forms. Simply put, you can’t just cold email people anymore, but more on this a bit further in the article.

Also, considering B2B email marketing has existed for more than 2 decades now, it’s still going strong. According to a research by Forbes Advisor, 81% of B2B marketers use email marketing, whereas 73% say that email marketing is their most effective way of contacting prospects.

B2B vs. B2C email marketing

The biggest difference between B2B and B2C email marketing is that with the former, you know who you’re going after: buyers, managers, and other roles at companies who would use your product. With B2C, you’re going after your general audience looking for a quick sale.

Here’s a table for you that breaks down the differences between B2B and B2C email marketing:

Aspect	B2B email marketing	B2C email marketing
Audience	Businesses and professionals	Individual consumers
Focus	Building brand awareness, nurturing relationships, generating leads	Selling through quick engagement and emotional connections
Sale cycle length	Long and complex	Short and sweet
Tone and design	Professional and concise	Casual and emotionally appealing
Content type	Educational, value-driven content that also shows how the product/service will benefit the company	Attention-grabbing content that shows how the product/service benefits customer’s live
Personalization	Based on the needs of businesses in the specific industry with in-depth segmentation	Based on consumer behavior, preferences, and past actions like previous purchases or website visits
Popular businesses	Salesforce, HubSpot, IBM	Netflix, Amazon, Airbnb

Benefits of B2B email marketing

Still not sure whether investing in B2B email marketing is a good idea? Here are some benefits and reasons why you should invest in it.

Long-lasting investing with high ROI

Yes, yes, email marketing has the highest ROI out there; everyone knows that, we got that.

With B2B, the story is a tad bit different since you have to keep in mind that you’re selling to businesses, not regular customers. And businesses, naturally, have a bigger budget than your average Joe.

For example, with B2B, if you’re doing SaaS email marketing, you’re looking to sell to companies that will buy higher-tier plans for longer periods of time. On the other hand, your average customer would first sign up for a free trial, get a lower-tier plan, and subscribe for 2-3 months.

Targeted audience and qualified leads

With businesses as your main clientele, besides a long-term investment, you’ll also get more qualified leads since you’re targeting a very specific audience.

To paint you a better picture, let’s imagine that your business sells coffee machines. In SEO, you would target broad keywords to attract a general audience to your blog/website, like “best coffee machines”. This is similar to B2C marketing, where you just need quick promotion and sales. 

But you can also target specific keywords, like “coffee machines for office,” which is more like B2B.

In this example, Lavazza, although a renowned brand, here targets office environments, which enables them to get in touch with office managers and qualified people whom they can make a deal with.

Direct communication with the leads

Once you get those qualified leads, you can fine-tune your emails and turn the leads into potential B2B buyers easily through direct communication with them. 

When I say fine-tune, I mean send personalized emails and target your leads at various stages of their buying journey, leading them further down the marketing funnel. 

Let me expand on the coffee machine example:

With B2C, you can’t do this since your emails are promotional in nature (e.g., they nudge the reader towards action, have CTAs that lead to shopping pages, etc.) 

In B2B marketing, you could send an interested office manager an email that opens like “Still deciding on a coffee machine? Here’s what similar offices picked”. In the email, send a few testimonials, some comparison charts, and close it with a CTA for booking a demo. ☕

How to do B2B email marketing

Have I managed to nudge you towards investing in B2B email marketing? If so, here’s a step-by-step guide on how to do it the right way.

Step 1. Email marketing strategy

The first thing I want to address is that your typical email marketing strategies don’t hold water when it comes to B2B since sales cycles are longer and the target audience is different.

So, to deal with these two problems, you will need to:

• Determine your goals and create a plan

A popular framework for creating marketing strategies is the SMART framework, which stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. In a survey by HubSpot, 52% out of 300 participants said they believe this framework helps them achieve their goals.

Here’s a table for you that breaks down how it works:

Question	SMART attribute	Example answer
What do I want to achieve?	Specific	Nurturing leads, converting prospects, etc.
What is my goal in numbers?	Measurable	50 leads, 20% increase in demos, etc.
What will I use to reach my goal?	Achievable	Offer gated content, Send behavior-triggered emails, etc.
What role does email play in my sales process?	Relevant	Leads clients to conversion, captures new prospects, etc.
What’s our time frame for achieving the goal?	Time-bound	Two months, three months, a year, etc.

You can read more about creating a B2B email marketing strategy and the SMART framework in our in-depth guide by clicking on the following link. ⬅️

• Create the ideal customer profile (ICP)

For the next step, it’s important to note that a B2B audience or businesses’ decision-makers/buyers think from their company’s perspective. That is, they evaluate how your service/product can benefit their business. Quite specific, isn’t it?

To get around this problem, you need to create your ideal customer profile or ICP. It’s a buyer persona you base on your targeted industry’s specific needs, pain points, must-have features, etc.

Here’s an example ICP that targets mid-sized B2B companies that want to invest in digital growth:

Now, although this ICP targets companies in digital growth, you can replace the column on the left with whatever values are relevant to your industry. You can download the template here.

Step 2. Build a quality email list

Before we get into list-building strategies for B2B email marketing, we first need to talk about legal compliance.

Legal compliance

As I’ve mentioned previously in the article, you need consent from the people you email, which you can obtain through double opt-in and permission based forms. Additionally, you need to provide an easy way for them to opt out of receiving your emails through a clear unsubscribe button.

This way, you can have people on your email list legally (and ethically), and you won’t break most of the email marketing laws out there, like GDPR or the CAN-SPAM Act. These serve to protect user privacy and set clear boundaries for marketers.

Since there are many, I’ve summed up the most important ones for your convenience:

Law	Focus	Main requirements	Penalties
GDPR (EU)	Prevent spam, ensure transparency	– Clear identification – Easy opt-out  – Accurate subject lines and headers	Up to $50,000 per violation
CAN-SPAM Act (USA)	Protect personal data and user privacy	– Explicit consent – Right to delete data – Secure data storage	Up to €20 million or 4% of global turnover
CCPA (California)	Give users control over personal info	– Notify users of data collection – Easy opt-out  – Clear privacy policy	$2,500 per violation; $7,500 if intentional
HIPAA (USA)	Protect sensitive health information	– Restricted use of data without consent – Secure records	$100-$50,000 per violation depending on severity
CASL (Canada)	Prevent spam, ensure transparency	– Explicit consent – Clear identification – Opt-out mechanism	Up to $10 million CAD per violation

Additionally, email providers like Google, Yahoo, and, as of recently, Outlook have imposed their own requirements that you need to meet in order to land in their inboxes instead of spam. 

These are typically made of implementing email authentication protocols, adding a one-click unsubscribe option, and a few other nuances. If you want to read more about them and find out how to comply step-by-step, check out the two guides we’ve prepared for you:

• Google and Yahoo requirements
• Outlook bulk-sender requirements

How to get audience

Now that we got that out of the way, you need email subscribers to start sending to. However, building a quality list for B2B is different from typical list-building strategies since you’re targeting qualified leads who want to hear from you.

Here’s how to do it effectively:

• Lead magnets – You can’t offer your B2B target audience typical lead magnets like discount codes. Since you’re targeting qualified leads, you should be offering whitepapers, demos, and free trials so they can get a feel of your product.
  • Learn more on this topic in the following article.
• Website forms – Focus on placing sign-up forms (embedded and pop-up forms) on your blog, landing pages, and other pages that have traffic. If you want to focus on attracting a B2B audience, placing them at sign-ins and check-outs won’t cut it since they’re too far down the funnel for list building in B2B. However, they would work well for list growth.
• Market on social media – Share your lead magnets on social media, use slideshows, post case studies, and breach out! Combine different channels, message people who interact with your posts directly, and even run lead-generation ads.
  • Pro tip: If you’re offering SaaS, the best social channel for building a B2B email list is, by far, LinkedIn. 
• Networking and events – Once you expand your social media audience, you can start experimenting with webinars, partnerships, or in-person conferences. And don’t forget to follow up with recaps and other workflows. 

Step 3. Segment your list

Once you get a list, it’s important to segment it so as not to send the same email to everyone on it. Again, though, this is a bit different than your typical email list segmentation since, for B2B, the content is vastly different depending on the role you’re sending and the stage you’re in.

So, before creating your email content and sending out the campaigns, you need to ask yourself the following questions:

• At which stage am I in my B2B sales cycle?
• Which roles am I emailing?
• Is my content relevant to my recipients?

I know this is a lot of questions, but don’t worry—I also have the answers prepared for you in the table below:

Stage	Role	Ideal content
Engagement / interest	Initiators and users	Product demos Case studies How-to guides Reports & analysis
Consideration / evaluation	Buyers and deciders	Customer testimonials Cost analysis reports Survey reports
Decision-making	Managers and approvers	Report summaries Case study overviews Customer quotes
Retention / nurturing	Buyers and existing users	Newsletters Gated content and new updates

Step 4. Pick email marketing software

You need to choose an email marketing platform that:

• Has a reliable email infrastructure with high-inboxing rates since you don’t want to lose a quality lead due to a message that went to spam
• Allows you to easily segment your audience and personalize your campaigns with dynamic variables
• Lets you observe how your campaign is performing from different angles so you can adjust it accordingly 
• Offers a drag-and-drop editor, pre-designed email templates, mobile device optimization, and dark/light mode preview
• Lets you scale as your sending needs grow without any hiccups while your deliverability remains the same
• Doesn’t face any major downtime problems, so your B2B sales cycle can go on interrupted
• Has a customer support team you can rely on if you face any issues/blockers or simply have any questions 

For a detailed step-by-step walkthrough and a list of the best B2B email marketing software, make sure to check out our dedicated article. 

Step 5. Prepare email content and start sending

Here are three things you should keep in mind when preparing B2B email content: 

• Email design – With B2B content marketing, you’re looking at a clean, well-structured design, no flashy colors, an engaging email subject line and a header, and a valuable body.
• Personalization – Typically, personalization consists of sending emails that include names, past activity, etc. And, since we’re talking about B2B, why not go a step further and include job titles, company names, or industry-specific challenges?
• Call to Action (CTA) – Again, the main goal of B2B is not to get a quick sale, so you need to make your CTA accordingly. Instead of ‘Buy now’ write ‘More info’ or ‘Learn more’.

Marketing tip: Send your campaigns around 10 AM or during lunch breaks since that’s when people in the office usually open their emails. Or, you can do it around noon to capture two time zones. 💡

Step 6. Track, analyze, and optimize results

Once you start sending your B2B email, you’ll also need to track the most important metrics so you can know how your marketing campaign is performing. This way, you can readjust if anything seems to be off.

Here are some key metrics you should watch out for:

Metric	Ideal range	Solution
Bounce rate	Under 5%	Validate list, remove hard bounces
Spam complaints	Not above 0.1%	Improve your email design, avoid spam words
Open rates	Between 15-25%	Perform A/B testing and segment your list
Click-through rates	Average is 2.5%	Send inactive contacts a re-engagement campaign

How to send a B2B email marketing campaign

Although it might seem challenging at first, sending a B2B email marketing campaign is more straightforward than you think. Let me show you how you can do it in a few easy steps with Mailtrap.

Step 1. Set up a Mailtrap account and verify your domain

You can use our step-by-step article on domain verification as your go-to guide. 👀

Start by creating a free Mailtrap account and navigating to the “Sending Domains” section. There, add the domain you plan to send emails from and click “Add.”

Next, log into your domain provider (e.g., GoDaddy, Namecheap, Google Domains), find the “Manage DNS” section, and add the DNS records provided by Mailtrap.

Once you’ve updated the records, click “Verify All” in Mailtrap and wait until the verification is complete. Your domain is now ready to send B2B campaigns!

Step 2. Import and prepare your email list

Go to the “Contacts” section, select “Import Contacts,” and upload your list in CSV format.

Check carefully that each field (name, email, etc.) is mapped correctly. Proper mapping guarantees Mailtrap accurately recognizes your data, preventing sending issues.

Tip: Carefully check that each field (name, email, etc.) is mapped correctly. Proper mapping guarantees Mailtrap accurately recognizes your data, preventing sending issues.

Step 3. Design your B2B email template

Open the “Templates” tab to design your email. You have an option to create a template from scratch (using the intuitive drag-and-drop builder or the HTML editor if you’re comfortable with coding), or choose a pre-made template from a collection.

Once your email design is complete, click “Save” or “Send Test” to preview it directly in your inbox. Keep in mind that merge tags won’t display in test emails since you’ve sent only one email to your address and not to the entire contact list.

Step 4. Launch your email marketing campaign

With your email template ready, go to the “Email Marketing” tab and select “Create New Campaign.”

Provide essential details for your campaign: give it a clear name, craft an appealing subject line, specify the sender’s name, and add other important details, then click “Continue.”

Select the template you’ve created and incorporate merge tags to personalize each recipient’s email.

Lastly, choose the email list you want to send to. You’re all set! You can launch your campaign immediately, schedule it to send at an optimal time (up to two weeks in advance), or save it to finalize later.

B2B email marketing cost

Let me start this chapter by saying that email marketing wouldn’t have such a high ROI if it wasn’t affordable, costing anywhere between $51 and $1,000. 

Although B2B is a bit different with a more specific audience, longer sales cycles, etc., its costs are pretty much in the same range, just with slightly more variables included. Namely, you have to consider some of the following:

• Email marketing platform – Whether you’re doing B2C or B2B, you need a platform that will deliver your emails. The price of the platform depends on how many and how advanced features you need, as well as the number of emails you plan to send.
• Contact acquisition – This one is a bit tricky since, although it doesn’t cost much money, it takes time to do, and time really is money. If you don’t want to do it yourself, you can also hire a lead generation specialist to do it for you.
• Content creation – With B2B, you really shouldn’t cheap out on content. However, it shouldn’t take too much of your budget since most email marketing platforms have a drag-and-drop editor or at least offer templates. And don’t fall into the trap of using AI to write it for you. But, more on this a bit later.
• Deliverability expert – This one is optional, but if you’re just starting out and need help with data and legal compliance, technical setup, email deliverability, and such, you can always talk to a deliverability consultant to guide you along the way. Again, some platforms have their own experts you can talk to for free, so be on the lookout. 

Best software for B2B email marketing

In the following section, I’ve selected 1 dedicated email marketing platform, 1 all-encompassing platform with a suite of marketing tools (e.g., CRM + marketing + sales), and 1 email marketing platform with niche features perfect for offline events.

Here’s a quick summary table of the best email marketing software for B2B companies:

Feature	Mailtrap	HubSpot	Constant Contact
Price from	From $15	From $20	From $12
Easy to use	✅	❌ Steep curve	✅
SMTP/Email API	✅	✅	✅
Email preview	✅	✅	✅
Email sandbox	✅	❌	❌
Spam check	✅	✅	✅
Email editor	✅	✅	✅
CRM integrations	❌	✅	✅
Automations	☑️ Simple workflows	✅ Advanced workflows	✅ Basic workflows
Social media management	❌	✅	✅
Event planner	❌	❌	✅
Free plan	✅	✅	❌

Disclaimer: The references to software ratings, available features, and pricing were valid at the time of writing this article but could be subject to change in the future.

Mailtrap Email Delivery Platform

Capterra: 4.8 🌟 G2: 4.8 🌟 

Mailtrap Email Delivery Platform is designed for product companies with high sending volumes. It’s perfect for those looking for a dedicated email marketing solution.

Why is it good for B2B email marketing?

• High deliverability – Mailtrap offers high-inboxing rates by default, meaning you will land in your recipients’ inboxes regardless of the plan you choose. You can check how it performed in one of our recent deliverability tests.
• In-depth analytics – Helicopter view dashboards, drill-down reports, stats from various Mailbox Providers, and more, all of which allow you to see how your campaign is performing in great detail.

• Segmentation and personalization – Upload your contacts using CSV, segment them based on your research and preferences, and further personalize your emails with custom fields.

Pricing

Notable plan: Business

Besides being quite scalable, one of the biggest perks of Mailtrap’s pricing plans is that many features like deliverability rates or customer support come by default on all plans.

There’s also a variety of plans you can choose from based on your business’ specific needs, goals, and budget:

Plan	Monthly cost	Email limit	Contacts	Key features
Free	$0	Up to 1,000 emails	Up to 100 contacts	SMTP relay, email API, drag-and-drop editor, webhooks
Basic	From $15	10,000+ emails	Up to 50,000 contacts	Email logs (5 days), body retention, click-rate tracking, HTTPS link branding
Business (the most popular)	From $85	100,000+ emails	Up to 750,000 contacts	Email logs (15 days), dedicated IP, auto warm-up
Enterprise	From $750	1,500,000 emails	Up to 5,000,000 contacts	All of the above + priority support, 30 days email log retention
Custom	Custom	From 1,500,000	Unlimited	All of the above

For more details, please consult the official Mailtrap pricing page.

Pros

• Straightforward setup
• GDPR compliance
• ISO 27001 certification
• Drag-and-drop email builder
• 24/7 customer support
• Email sandbox for testing emails

Cons

• Can be integrated only with services like Zapier and Tabular email. However, more integrations are on the way.

HubSpot 

Capterra: 4.5 🌟 G2: 4.4 🌟

HubSpot is an all-in-one platform that combines various hubs for email marketing, CRM, email tracking, and automation.

Why is it good for B2B email marketing?

• Built-in CRM – Create highly personalized and targeted campaigns based on detailed customer data without having to integrate with any other platform.
• A plethora of integrations – If you feel like HubSpot’s CRM isn’t enough for you, the platform offers more than 2,000 integrations. They are also neatly categorized in their marketplace, so you can find what you need easily.

• Lead generation features – Besides allowing you to be present along every step of your potential customer’s journey, HubSpot also provides many useful features for getting leads and actually turning them into customers.

Pricing

Although it’s an all-in-one platform, you need to pay for each ‘Hub’ separately. And yes, it can get pricey, but no other platform can come close to it in terms of integrations, number of features, and advanced functionalities dedicated to your customers’ journeys.

Plan	Monthly Cost	Email Limit	Contacts	Key features
Free	$0	2,000	1,000	10 active lists, limited CRM integration, web forms
Marketing Hub Starter	$20	5,000 (5x your contacts)	1,000	Forms, live chat, removed branding, email and chat support
Starter Customer Platform	$20	5,000 (5x your contacts)	1,000	Access to service, content, and operation hubs
Marketing Hub Professional	$880	20,000 (10x your contacts)	2,000	All of the above + custom reporting, SMS, lead scoring app
Marketing Hub Enterprise	$3,300	200,000 (20x your contacts)	10,000	All of the above + custom events, AI social inbox insights, customer, and more

For more details, please consult the official HubSpot pricing page.

Pros

• Form builder and customization
• HubSpot mobile app
• Advanced automation builder
• Detailed contacts page
• Drip campaign support
• Social media management tools

Cons

• It has a steep learning curve due to the user interface and the number of features it offers.
• It might take some time to set it all up, especially if you have a big team, but at least it offers some onboarding assistance.

Constant Contact

Capterra: 4.3 🌟 G2: 4.1 🌟

Constant Contact is a platform for small businesses (e.g., retail shop owners) who want to do email marketing and manage multiple marketing channels from one place.

Why is it good for B2B email marketing?

• Simple to use – One of the selling points of Constant Contact is its simplicity, plus it’s geared towards new users. All in all, you need ~15 minutes to launch a campaign if you have a plan and a design in mind.

• Audience growth features – Constant Contact offers features like a landing page and sign-up form builders, event creator, ad maker, and even an SEO dashboard.
• Social media marketing – You can do multimedia + email marketing on a single platform. Simply connect your accounts and stay in the loop through the Constant Contact social posts inbox, or get insight on how your posts are performing.

Pricing

It can be said that Constant Contact is on the pricier side of the industry along the likes of HubSpot and Mailchimp. However, no other platform can beat it in terms of niche events and customer-oriented features.

Plan	Monthly Cost	Contacts	Email limit	Key features
Lite	$30	501-1,000	10x your contacts	Drag-and-drop editor, email templates,  basic reporting 1 automation template
Standard	$55	501-1,000	12x your contacts	3 automation templates, advanced reporting, AI campaign builder
Premium	$110	501-1,000	24x your contacts	All of the above, engagement heat map, dynamic email content, ads and SEO support

For more details, please consult the official Constant Contact pricing page.

Pros

• Feature-packed growth center
• Multi-channel marketing support
• Simple automation builder
• Survey support
• Detailed reporting
• Intuitive contacts page

Cons

• There is no free plan, instead you get 14 days to try out all of the platform’s features.

B2B email marketing best practices

Now, let’s quickly go over some do’s and don’ts of B2B email marketing.

Email list maintenance

When it comes to email list hygiene and maintenance, you need to do one of the following:

• Implement real-time email validation – This blocks typos and invalid addresses from being entered into your sign-up forms. For example, when a user types @gamil.com, instead of @gmail.com, they will get an ‘Invalid email address’ message. 
• Occasionally validate your list – Use tools like ZeroBounce or NeverBounce, which allow you to upload your contact list and remove any spam traps, disposable addresses, and more. 

For more details on email list hygiene, check out our latest article on the topic.

Be human

Although you’re sending marketing emails to other businesses, you’re still sending emails to real people. I admit that I’ve personally fallen into the trap of sending business emails that are way too robotic and stiff while I tried to sound corporate and professional.

So, what can you do to be human? Here’s some tips:

• Use natural, conversational language
• Avoid corporate jargon
• Share stories and anecdotes
• Acknowledge your ICP’s pain points

Ditch AI for newsletters

Even if we offer our very own Mailtrap AI writer, I cannot advise you to use AI for newsletter emails. Why? Well, I just told you to be more human, haven’t I? 🙂 

On a serious note, in a B2B context, you need to make your emails authentic. Other businesses want to hear from a real person with real insights, opinions, and values they have to share. And AI is already getting a bit easy to spot in a business context:

So, instead of using AI for newsletters, here’s what you can do to make them B2B-ready:

• Use real data and case studies
• Include quotes from your team
• Add unique images and graphs
• Send only human-written content

Oh, and check out what our YouTube team has to say on AI tools and newsletters.

Show interest in your clients

Businesses are always looking to improve their products, services, and processes. If you provide them with your product/service, your job doesn’t end there.

You need to show interest by asking for feedback, replying to emails, personalizing your messages, etc., which will build trust with the businesses you’re selling to. In B2B email marketing, this is often called post-sale engagement, which is often the point where repeat business is built (e.g., renewed subscription).

For example, this can be a simple onboarding sequence that consists of welcome emails that break down the following:

• How to get support
• How to use the product
• Possible upgrades

Note that these can also be automated emails that you send via a pre-defined sequence.

B2B email marketing examples

Okay, now that we’ve nailed down the theory, let me show you some B2B email marketing examples. I’ll also provide you with some basic analysis of the email designs based on what we talked about previously in the article.

Disclaimer: All of the examples have been taken from Really Good Emails.

Email newsletter

Buyer: HR managers and other decision makers 

Target industry: Corporate wellness, human resources 

Marketing stage: Retention / nurturing

Subject line: This ONE change could boost your profits by 23%  📈🎉

Speaking of newsletters, what makes this one great is that it offers more valuable material than it has promotional content. The design itself isn’t cluttered with useless information, it has bullet lists that are easy to skim, a non-aggressive color pattern, and subtly leads to blog articles and downloadable guides.

Industry insight

Buyer: Finance leaders, product managers, billing and operation directors 

Target industry: SaaS, fintech, subscription-based digital businesses

Marketing stage: Consideration / evaluation

Subject line: [New report] Is your billing system holding you back?

In this email, Stripe presents industry insights, highlights common pain points, and encourages the reader to download the report, which will nudge them toward decision-making. The email is short and sweet, has skimmable content, big numbers, and subtle CTAs. Not to mention the lovely design.

Product update

Buyer: Product managers, team leads, engineering managers, project managers

Target industry: Tech companies, SaaS teams, dev teams, digital product teams

Marketing stage: Decision-making

Subject line: You now have access to Confluence whiteboards! 😍 ✨

Here, Atlassian introduces Confluence whiteboards, their new features, and encourages the reader to watch the demo or even try it out. It concisely presents the main benefits and leaves it up to the reader to explore the feature further by themselves.

Wrapping up

And that wraps up our article on B2B email marketing!

Feel free to use it as your step-by-step guide to launch your first campaign, get those leads, and make your business flourish. 📈

Further reading:

• Email Marketing Challenges
• How to Do A/B Testing for Email Marketing 
• Targeted Email Marketing: A Go-to Guide
• A Deep-Dive Into the Types of Email Marketing