Now You Can Send Targeted Campaigns with Mailtrap Contacts

On October 21, 2024
1min read
Ketevan Bostoganashvili Technical Content Writer @Mailtrap
Contacts management

From now on, Mailtrap customers can use Contacts & Lists to upload, store, and organize their contacts to send impactful email marketing campaigns. 

Create fields 

Configure fields before uploading your contacts so you can map them easily afterward. Create custom fields manually and use them to send personalized campaigns. 

Creating custom fields in Mailtrap

Upload contacts

To upload your contacts, all you need is a CSV file populated with your recipients’ data. Easily import it to Mailtrap. Then, map the contact fields such as email, first name, city, etc. 

Mapping fields for first name and last name in Mailtrap

You can update your contacts, add or remove them from lists, or delete/unsubscribe them. 

Arrange contacts into lists 

Once the contacts are uploaded, group them into lists based on their interests, demographics, behavior, or other segmentation criteria. 

Adding contacts to lists: Cat owners and dog owners

For example, create lists such as ‘dog owners,’ ‘cat owners,’ or ‘parrot owners.’ Add one recipient to multiple lists if needed.  

Send targeted campaigns

Create targeted campaigns that make a difference. Include or exclude specific recipients or lists.

Including and excluding lists from Email Marketing campaigns

Say you want to send a promotional campaign to dog owners only. For that, you just need to include the ‘dog owners’ list and exclude the ‘cat owners’ list. Then, send a campaign right away or schedule it for later. 

Learn more about Contacts & Lists here

Article by Ketevan Bostoganashvili Technical Content Writer @Mailtrap

I’m a Technical Content Writer with more than 5 years of experience and passion to cover software engineering topics. I mostly write about email infrastructure and create code-rich guides about sending and testing emails, but I also love writing about result-driven email marketing.