Site icon Mailtrap

7 Mass Email Services Reviewed & Compared: Here’s What I Found

Mass email service providers

Let’s get one thing clear right off the bat: whether you’re a developer looking to send emails from their app in bulk or a marketer who wants to send a batch of newsletters, you’ll find your fit here.

Namely, out of 7 mass email service providers on the list, some are dedicated to marketers, others to developers, and there are some for both.

So, here’s the [snapshot of the platforms] and here is the [comparison criteria] I used for you to get started.

Disclaimer: I’ve spent hours researching to bring you a genuinely unbiased list, so you won’t see cookie-cutter claims like: platform x has a great drag-and-drop builder that simplifies campaign creation — well, of course, that’s what it’s for! (this is an actual statement you can find on the 1st page of Google 🙂)

Best bulk email services: a snapshot

Click on a platform name to jump ahead to the detailed review.

And here’s a table with some numbers you might be interested in:

Mass (bulk) email serviceFree planPricingWho its for
Mailtrap1,000 emails/month (sending), 100 emails/month (testing), 100 contacts$15 for 10,000 emails and up to 25,000 contacts Developers
Marketers
Amazon SESN/AFrom $0.10 per 1,000 emailsDevelopers
Brevo (formerly Sendinblue)100 emails per monthFrom $15/month for 10,000 emailsDevelopers
Postmark300 emails per day, 9,000 per month, and 500 contactsFrom $9 for 5,000 emails/month and up to 500 contactsDevelopers
Marketers
Mailjet200 emails per day, 6,000 per month, and 1,500 contactsFrom $17 for 15,000 emails and unlimited contactsMarketers
Developers
Omnisend500 emails/month, 250 contactsFrom $16 for 6,000 emails and 500 contactsMarketers
Constant ContactN/AFrom $30 for 501-1,000 emails and 10x your contactsMarketers
*Prices are relevant at the time of writing. I’ve added them in case you need to scale email sending volume and upgrade to a paid plan.

Mass email providers comparison criteria

In the following section, I’ll briefly go over:

So, there’s your what, why, and how. 🙂

Email infrastructure

If you ask any email deliverability expert who knows what they’re doing, I bet they’ll tell you that every rock-solid mass email infrastructure consists of four core components. Namely: separate sending deliverability, reliability, and scalability.

Separate sending stream

Separate sending streams are a great addition any email service provider might offer if you plan to send mass emails.

Why? Simply because with a separate stream, you can send transactional emails (e.g., password resets, confirmations, etc.) at the same time as your usual marketing emails you’d typically send in bulk (e.g., newsletters).

Most platforms/providers offer a separate infrastructure through IP pooling and dedicated IPs, which have become the norm for high-volume senders, but with a true separate stream, your emails are much less likely to end up in spam and damage your sender reputation.

And here’s a quick overview:

Mass (bulk) email serviceSeparate sending stream
Mailtrap✅ Has a dedicated bulk stream and a bulk-aware email API
Amazon SES☑️ Not a separate sending stream, but it’s doable via dedicated IPs and configuration
Brevo ☑️ Available through separate IP pools for transactional and marketing streams
Postmark✅ Uses Message Streams to separate the two sending streams
Mailjet❌ Doesn’t have two natively separated streams
Omnisend☑️ Separates transactional and marketing emails by type, not by IP
Constant Contact❌ All emails are sent through the same infrastructure, no options to control

So, I’ve made sure to point out whether a platform has a separate stream before every review.

Deliverability

Email deliverability is the rate at which a service provider successfully delivers your emails to your recipients’ inboxes. Providers and platforms typically achieve this by having dedicated IPs and warming them up, having email authentication protocols in place, and more.

Additionally, although deliverability might seem like yet another metric, it’s important to note that you lose $0.11 for every undelivered email. So, if you plan on sending bulk emails, you need to make each campaign and batch count.

But here’s the thing: 

You can explore this further in our dedicated article on the topic of email deliverability comparison

Reliability

If an email service provider passes these 3 checks, it can be considered reliable:

What I mean by the 3rd bullet is that providers should have pages like this one. However, they should align with user reports, such as this one. See the pattern? That’s why I checked these for every provider on the list to see whether their marketing efforts matched their engineers’ support.

Scalability

Typically, when talking about scalability, we’re talking about a provider’s ability to grow your business without any bottlenecks or issues with the inboxing rate. This is usually supported with dedicated IPs, flexible pricing plans, etc. 

However, as this is an article about mass email service providers, we must also consider:

To successfully deliver emails in bulk, platforms typically queue sending instead of blasting emails at once. This way, the delivery is paced, so your emails face lower odds of getting blocked by spam filters.

While queueing is, as its name suggests, placing emails in line before sending them in bulk, throttling is limiting how many emails are sent per second or minute.

For example, some providers let you adjust this on your own or they do it in your stead based on recipient domain rules.

Pricing

When considering the pricing plans of services on this list, I had the following in mind:

And on this list, you’ll find both extremes, with, of course, some golden middles sprinkled around.

Additionally, all services here have a free plan, which can be useful if you have a super small sending volume in mind. Or, if you just want to test them out. However, if you’re interested in more services like this, check out our dedicated articles on free or cheap platforms. 👀

Transactional email sending

Regarding transactional email sending, that is, welcome emails, password resets, and such, I think that every bulk email service provider should offer the following:

Some bonuses include: a sandbox mode that allows you to safely test your emails before sending them, API email tracking, and webhooks.

Marketing email sending

If you plan to launch bulk email marketing campaigns, you’ll likely need to cover some of the following three factors:

AI, automations, integration

AI in email marketing

Although it might not come as a surprise, AI is one of the latest trends in email marketing nowadays.

It can help you with everything from building landing pages and templates to segmenting your audience and creating workflows. It can also help you with personalization, which is a big aspect of bulk email sending.

However, some AI email marketing tools are admittedly still underdeveloped gimmicks. So, I’ve tried them all to tell you whether or not you can put an email service provider’s very own robot helper to use. 🤖

P.S. You can even go as far as use AI for creating newsletters, imagine that! But are they really worth it? Our YouTube team has decided to test it out so you don’t have to. Check it out. 

Automation

Now, you might be wondering: “Why the heck do I need email automations if I plan to send bulk email?” 

Well, there are several reasons, let me explain:

However, if you plan to do cold email marketing with the goal to just “send to 1,000 or 5,000 people on a certain day” with no intent to build engagement, then, of course, you don’t need automations. 

P.S.S. Did you know that AI managed to find its way into email workflow builders?

Integration

When it comes to integrations, a mass email service provider should provide some of the following:

Email design

Templates and builders

When I started sending email marketing campaigns, I relied solely on templates and the drag-and-drop editor. Over time, I tried everything, from specific design tools to email platforms with great editors.

So, in this article, I’ll be sure to point out templates and drag-and-drop editors that managed to fill out my expectations and which I could recommend to everyone.

HTML email editors

A bit later in my email marketing career, I realized I wanted more freedom in creating my HTML emails, so I gave my developers instructions, provided them with an HTML email editor, and got astonishing results.

However, although every HTML editor is just: code on the left – design on the right, many lack basic but must-have features like dark/light mode, mobile optimization, error handling, etc.

For instance, a big bonus is a service provider that lets me host the HTML email templates my developers create.

User experience

When considering a mass email service provider’s user experience, I typically ask myself some of the following questions:

Customer experience

Before every review in this article, you’ll notice that I’ve included ratings from popular online customer review websites like G2 and Capterra. Besides giving you a better picture of how a certain platform is doing, you can click on these to get more details on specific features.

And, since I’ve browsed social media while preparing this article, reading posts like this one or this one, I’ll also add comments and posts from users I’ve stumbled upon that can bring you closer to the platform.

This is just to see whether laurels, trophies, and other awards providers put on their home pages hold true. 

Legal compliance and security

Often overlooked, the legal compliance and security features a platform offers are more important than ever. This is especially true with all the new bulk sender regulations by inbox clients, such as Gmail and Yahoo, or even Outlook as of late.

So, I’ve made sure to check whether the providers on this list:

Best bulk email service: Mailtrap Email Delivery Platform

G2: 4.8 🌟 Capterra: 4.8 🌟

Pricing: From $15 Free plan:Separate stream:

Best for: High-volume senders whose focus is on deliverability

Standout features: High-inboxing rates, in-depth analytics, scaling, 24/7 support

Mailtrap Email Delivery Platform is designed for product companies with high sending volumes. It’s perfect for those looking for an SMTP service, email API, and an email marketing suite all-in-one plan.

What makes it good bulk emails?

First things first, Mailtrap offers a separate bulk stream for mass email sending. Its email API is also bulk-aware, meaning you can send marketing on top of transactional without sacrificing inboxing rates.

And here’s how Mailtrap performed on the recent tests we performed using free plans and no warm-up:

PlatformEmail placement resultsSpam filter ratingInbox email delivery with top providers
MailtrapInbox: 78.8%
Tabs: 4.8%
Spam: 14.4%
Missing: 2.0%
Google Spam Filter: Not spam; Not phishy
Barracuda: Score 0
Spam Assassin: Score: -3.8
Gmail: 67.50%
Outlook: 77.78%
Hotmail: 100%
Yahoo: 55.56%

Now, just imagine what it can do with dedicated IPs, auto warm-up, throttling, and more.

With Mailtrap, there’s no need to use another API or addon for email analytics. You’ve got helicopter view dashboards and drill-down reports neatly packed together where you can observe how your emails perform from different angles, all in one place

Easily upload your contacts using CSV, store them in Mailtrap, and then segment them based on your preferences and even create fields for further personalization. 

Pricing

Notable plan: Business

In some cases, the more generous the sending limit is, the fewer features the platform will offer. This isn’t the case with Mailtrap since you get high deliverability rates, customer support, and much more by default for all plans.

Now, when it comes to actual plans, you can choose from a variety of them. Namely:

PlanMonthly costEmail limitContactsKey features
Free $0Up to 1,000 emailsUp to 100 contactsSMTP relay,
email API,
drag-and-drop editor,
webhooks
Basic From $1510,000+ emailsUp to 50,000 contactsEmail logs (5 days),
body retention,
click-rate tracking,
HTTPS link branding
Business (the most popular)From $85100,000+ emailsUp to 750,000 contactsEmail logs (15 days),
dedicated IP,
auto warm-up
Enterprise From $7501,500,000 emailsUp to 5,000,000 contactsAll of the above +
priority support,
30 days email log retention
CustomCustomFrom 1,500,000UnlimitedAll of the above

For more details, please consult the official Mailtrap pricing page.

Pros

Cons

User experience

Whether you want to send mass transactional or marketing emails, setting up Mailtrap is super straightforward. You set up and verify your domain, which takes 5 minutes, and then, depending on your planned use case:

Simply choose your sending domain, select the bulk stream, and copy-paste the code sample for your preferred programming language. Personally, this feature was a huge time-saver since I’m still a newbie when it comes to code, so I didn’t have to struggle while setting it up.

And if you’re a developer reading this, you should probably know that Mailtrap maintains official libraries for Node.js, Ruby, PHP, Python, Elixir.  

Add your campaign details, create a design, choose your audience, and you’re good to go! Along the way, you can use the AI helper if you’re feeling stuck creatively and can’t come up with a subject line or a heading.

And if you ever feel stuck using Mailtrap, you can always check out its extensive Knowledge Base for help and the YouTube channel for all things email-related. Or, schedule a deliverability consultation call to talk to one of the experts. 👀  

Customer experience

Both as a writer for the Mailtrap blog and a user myself, I’ll never get tired of seeing positive remarks from users all over the web:

Source: Trustpilot
Source: X

Amazon SES 

G2: 4.3 🌟 Capterra: 4.7 🌟

Pricing: From $0.10 per 1,000 emails Free plan:Separate stream:

Best for: Businesses with technical knowledge, in the AWS infrastructure, or those on a budget

Standout features: Scalable infrastructure, deliverability reports, configuration options

Amazon SES, short for Simple Email Service, is a cloud-based service provider that, as you might have guessed from its name, relies on Amazon Infrastructure. 

Considering that you need a certain amount of technical knowledge to set it up, it’s best for tech-savvy people on the budget, those in the AWS ecosystem, or those with a developer team at hand to set it up and get it running.

Already an Amazon SES user, click here for alternatives! 

What makes it good bulk emails?

Amazon SES has one of the most rock-solid and scalable email infrastructures out there since it leverages AWS and cloud-native architecture. This allows it to handle email spikes and consistent high-volume sending without needing to provision hardware.

Moreover, SES runs in multiple AWS regions, which means you’ll be sending emails from the region closest to your recipients. This setup also offers geo-redundancy, meaning your emails will continue running if servers in one region start experiencing issues.

Of course, there are dedicated IPs you can pool, warm up, or rotate based on your needs.

Although, I must admit, not as in-depth as some other platforms on this list, Amazon SES offers insight on complaints, deliveries, bounces, etc. 

However, the key selling point here is its advisor, which gives you recommendations for improving email deliverability. 

Besides this, Amazon SES also has a Reputation Dashboard. There, you will receive notifications if you hit spam traps or if something else happens that might damage your sender reputation.

Whether you want to send emails via SMTP or API, Amazon SES gives you a plethora of configuration options, from IP pool selection and TLS settings to suppression rules and event archiving.

Pricing

Amazon SES has one of the most affordable pay-as-you-go pricing models since there are no tiers or plans with different features. 

Instead, you pay $0.10 per 1,000 emails, which would be $1 for 10,000 emails or $10 for 100,000. Hard to beat, right?

Unfortunately, there’s always a “but,” which, in this case, is that this pricing is for email-sends from shared IPs, so you can expect a lower deliverability rate. However, you can purchase dedicated IPs as add-ons starting from $15/month.

Note: If you’re using Amazon EC2 or AWS Elastic Beanstalk, the first 62,000 emails are free.

For more details, please consult the official Amazon SES pricing page.

Pros:

Cons:

User experience

As a part-time email marketer, logging in to Amazon SES and seeing the dashboard was like walking into an aeroplane cockpit. However, take this with a grain of salt since I’m not the tech-savviest when it comes to Amazon services. Nonetheless, here’s how it looks, so you be the judge:

Although the UI is tricky at first, I have to compliment the official documentation provided by Amazon SES. There’s everything from glossaries and getting started articles to case studies and whitepapers.

Additionally, if you decide to use Amazon SES but really can’t handle this dashboard like I can’t, you can get a normal one by paying for a Virtual Deliverability Manager. Touché Amazon, touché. 🙂

And for all of you developers out there, Amazon SES supports Java, .NET, PHP, Python, Ruby, and Go.

Customer experience

One of the selling points of Amazon SES is its super cost-effective pricing model. And, as you might have guessed it, people love it:

Source: X

Gui over here even thinks you should stop overpaying for transactional emails and that AWS SeS isn’t hard to set up:

Source: X

Brevo (former Sendinblue)

G2: 4.5 🌟 Capterra: 4.6 🌟

Pricing: From $9  Free plan: ✅  Separate stream: ❌

Best for: Businesses that want additional functionalities besides bulk sending

Standout features: Campaign scheduling and optimization, automation builder, newsletter software

Brevo, formerly known as Sendinblue, is a five-in-one platform for relationship marketing. Two of the five suites are designed for transactional and marketing emails.

I’d say Brevo is best for businesses that want to cover not only bulk email sending, but also want to have other functionalities like automation workflows, the ability to send SMS campaigns, CRM integration, etc.

Why is it good for bulk emails?

Pretty much every platform out there nowadays offers campaign scheduling, but what makes Brevo stand out is its ‘Send at best time’ feature. It will automatically deliver emails based on your contacts’ past engagement behavior.

So, for example, if Brevo’s AI figures out a certain contact opened your emails mostly around 9AM, it’ll schedule the sending for that time.

Source: Brevo

Previously in the article, I talked about the importance of automations for bulk email sending regarding follow-ups, list cleanups, and trigger-based sending. Brevo covers all three cases with its automation tool.

The builder is super easy to use and work with. It’s like a mini Canva for making email workflows, and you can make pretty much anything with it.

If you plan to send newsletters in bulk, Brevo might just be the thing for you since it can help you every step of the way. Namely, you can create mobile-friendly emails with the editor or code from scratch, use one of 40+ newsletter templates, generate content with AI, and then analyze your newsletter’s performance as it’s being opened and read.

Pricing

Notable plan: Business

Having in mind that it’s a five-in-one platform with an abundance of advanced features, it’s no wonder that Brevo is a bit on the pricier side.

However, I must admit, it’s quite fair when it comes to charging its users for email sends and contacts. Namely, all plans with more than 10,000 emails have unlimited contacts if they stay within Brevo’s Fair use limit, which is as follows:

It’s important to note that if you exceed these limits, Brevo can enforce restrictions upon you or ask you to upgrade the plan you’re using.

Any which way, here’s a table that sums up Brevo’s pricing plans:

PlanMonthly CostEmail LimitContactsKey features
Free$0300 per day500Automation templates,
API/SMTP,
webhooks,
drag-and-drop editor
Starter$9From 5000/monthUp to 500Basic reporting and analytics,
24/7 email support
Business$18From 5000/month500, 1,500, or 500,000A/B testing, advanced statistics, phone support
EnterpriseCustomCustomUnlimitedTailored onboarding, priority support, advanced integrations

For more details, please consult the official Brevo pricing page.

Pros

Cons

User experience

One of the first things you’ll notice if you opt for Brevo is that it doesn’t beat around the bush with its user interface. It’s super clean, everything is laid out in place, and there are even a lot of useful details when it comes to statistics, although no dashboards.

Additionally, you can contact its customer support in various different ways (e.g., email, phone, live chat). However, phone and live chat support are limited to Business and Enterprise users.

And one more thing I want to mention is the abundance of resources Brevo provides for its marketers. These include articles with various tips for optimizing your ROI and case studies for different sending cases, which you might find useful for mass emailing.

Customer experience

With an allowance of 9,000 email sends per month, it’s no wonder people love Brevo’s free plan so much:

Source: X

It’s also got great reviews on TrustPilot, while some wish it had better pricing for small businesses, which makes sense since you need to pay up to start seeing real value with Brevo.

Source: Trustpilot

Postmark

G2: 4.6 🌟 Capterra: 4.9 🌟

Pricing: From $15/month Free plan:Separate stream:

Best for: Developer teams that want to send bulk emails in addition to regular transactional emails.

Standout features: Stable email infrastructure, extensive documentation, 45 days of full content history

Postmark, now a part of ActiveCampaign, is an email delivery service that provides a reliable email API and SMTP server for bulk email and transactional messages. 

Because it doesn’t offer any email marketing features, Postmark is generally best for developers who want to add email-sending functionality to their apps/projects. More specifically, developers and teams who have a few bucks to spare and a plan to send a bulk batch every now and then.

Why is it good for bulk emails?

Like Mailtrap, Postmark also has a separate sending stream for bulk emails called Broadcast Message Stream. For user-triggered emails, it uses the Transactional Message Stream. You’ll notice these as soon as you register and open the dashboard.

Clean, isn’t it? If you look closely, you’ll also see the ‘Create Message Stream’ button, which lets you create a sending stream for specific email types. I find this quite useful if you plan to send a similar or the same batch of bulk emails every month. It’s a no-brainer, really.

Postmark also has strict sending policies, which, when used with the separate sending streams, makes sense as to why it scored well in our deliverability tests:

PlatformEmail placement resultSpam filter ratingInbox email delivery with top providers
PostmarkInbox: 83.3%
Tabs: 1.0%
Spam: 14.3%
Missing: 0.9%
Google Spam Filter: Not spam; Not phishy
Barracuda: Score 0
Spam Assassin: Score: -4.3
Gmail: 100%
Outlook: 100%
Hotmail: 80%
Yahoo: 77.78%

Firstly, Postmark has official libraries for .NET, Java, Node.js, PHP, Ruby, Go, and Elixir.

And, if you click on the link above, you’ll see how neatly organized the documentation is. Everything’s in place, and you can find all the information you need, from sending emails with API and SMTP to sender signatures and webhooks.

When it comes to logging your emails, Postmark is more than detailed. Plus, you get to see your content history for 45 days, which is more than what most of the mass email service providers on this list offer.

Source: Postmark

Pricing

Notable plan: Pro

Postmark has quite an intuitive pricing plan, having only 3 different tiers and a slider you can use to select the number of emails you want to send per month. But although simple, I have to note that it’s a bit pricey compared to most of its competitors, especially since the recent increase in price. Check it out for yourself:

PlanMonthly costEmail limitKey features
Free$0100Email API,
SMTP service,
Core features like email templates, 
analytics, 
webhooks
BasicFrom $15,0010,000+Up to 4 users, 
SMTP & Rest API, 
Up to 5 servers and domains, 
Email templates
ProFrom $60,5050,000+Up to 6 users, 
Up to 30 streams, 
Up to 10 signature domains, 
All event webhooks, 
Stats & open/link, 
tracking APIs
PlatformFrom $138,00125,000+Unlimited users, 
Unlimited servers, 
Unlimited streams, 
Unlimited signature domains, 
All event webhooks

For more details, please consult the official Postmark pricing page.

Pros

Cons

P.S. If you’re specifically looking for European alternatives to American email service providers, check out the video our YouTube team has prepared for you. ⬇️

User experience

Even though I’m not a developer myself, I have easily managed to integrate Postmark and send a few batches of bulk emails for demo purposes. For every supported language and framework, you get a list of steps you need to follow for integration, which takes coding down to the minimum.

Customer experience

Interestingly enough, I’ve noticed that Postmark is seeing a lot of love from people on Reddit:

Source: Reddit

And from people on X as well: 

Source: X

But, on platforms like TrustPilot, it doesn’t seem to be doing so well. Whatever the case might be, I’ve also found some success stories from blockers and unfortunate issues, so I have to side with Postmark on this one.

Mailjet

G2: 4.0 🌟 Capterra: 4.2 🌟

Pricing: From $17 Free plan:Separate stream:

Best for: SMBs that need an email API on top of some email marketing features 

Standout features: Real-time validation, consulting services, detailed analytics

Mailjet is a cloud-based platform for small to medium sized businesses who need visual builder, solid contact management, and an email API. These range from basic automations and integrations to advanced ones like real-time multi-user collaboration.

However, if you decide you like Mailjet’s infrastructure but would prefer it to be more developer-friendly, be sure to check out Mailgun, it’s brother-company. Both are owned by Sinch

You can read about the differences and similarities between the two on this page.

Why is it good for bulk emails?

Without validating your emails, your bulk campaigns will bounce a lot, and you don’t want that. Luckily, Mailjet has a real-time solution. It’s a validation API you can embed in your sign up forms or similar pages, which not only stops users from entering faulty emails, but also provides them with smart suggestions.

Additionally, you can validate emails in bulk from Mailjet’s dashboard, so you don’t have to spend additional money on separate solutions.

With Mailjet, you can A/B test up to 10 different email campaigns at once. The platform will give you information on opens, clicks, subscribers, and other important metrics, as well as provide you with information on your subject lines, sender names, and email content.

Although it doesn’t offer much space for any advanced workflows, Mailjet’s automation builder does the job well by being simple. Honestly, it can fulfill the needs of most bulk email senders, from follow-ups to trigger-based sending and drip campaigns. 

You drag an action from the right to the middle, configure the block, and once you’re satisfied with the flow, hit Save draft, and it’s good to go!

Pricing

Notable plan: Premium

Mailjet has the most generous free plan, that is, after Brevo. With it, you can send 200 emails per day and 6,000 per month with up to 1,500 contacts. You also get access to basic features like APIs, SMTP relay, webhooks, and such.

Again, similar to Brevo, Mailjet offers unlimited contact storage for all paid plans, which means you can choose the most optimal plan for your needs based on the features it offers and the amount of emails you need, without counting in contacts, which is always nice.

On top of that, both paid tiers are super simple:

And here’s a table for you with the most common sending needs:

PlanMonthly CostEmail Limit
Free$06,000
Essential $1715,000
Premium$2715,000
Essential$3750,000
Premium$5550,000
Premium$105100,000
Premium$250250,000
Premium$470500,000

For more details, please consult the official Mailjet pricing page.

Pros

Cons

User experience

Personally, the biggest issue I had with Mailjet (and only, I must add) was the fact that I couldn’t log in for a while after creating an account. Neither the website nor the email verification link worked, so I just gave up after a dozen attempts.

Later on, I came back, and it finally worked. I then browsed around the dashboard and was pleasantly surprised by the platform’s Welcome Guide page, which introduces you perfectly to the platform itself and its various features.

Customer experience

Regarding customer experience and Mailjet, I’ve found people reporting issues on X:

Source: X

But maybe that’s a platform-specific thing since I’ve noticed nothing but stellar reviews lately for Mailjet on Trustpilot:

Source: Trustpilot

Omnisend

G2: 4.6 🌟 Capterra: 4.7 🌟

Pricing: From $16  Free plan: ✅  Separate stream: ❌

Best for: Online store owners who want to send various types of bulk emails

Standout features: A variety of templates, customer breakdown feature, smart sending

Omnisend is an email marketing platform designed for eCommerce users. Besides easily integrating with Shopify and other popular ecommerce platforms, it also provides a lot of handy extras such as SMS support, personalized journeys, and more.

Personally, I always recommend Omnisend to online store owners who want to ensure their customers receive timely monthly newsletters, product updates, and other bulk emails.

Why is it good for bulk emails?

When I first wanted to check out Omnisend’s email templates catalogue, I scrolled through their templates page endlessly until I found one that I didn’t like. And that speaks volumes.

So, if I were to pick one for an email campaign, I wouldn’t have to touch it up too much (although they are very much customizable), except add some personalization to it.

Speaking of personalization, Omnisend allows you to add a personal touch to your emails via merge tags, dynamic product recommendations based on purchase history, bestsellers, etc., and smart segmentation, which is next on this list.

Right here is where Omnisend shines the most. Well, at least in my opinion since it really offers a unique feature, that is, its Smart Segmentation.

Namely, Omnisend uses AI to break down your customers into lifecycle stages based on their shopping habits, order value, and more.

For example, you can use this to time and send a lead-nurturing campaign to your customers who haven’t been active recently. Or you can simply treat your loyal customers with some email freebies.

Similar to Brevo, OmniSend offers a smart sending feature for scheduling campaigns when your customers will react to them most. This is always a plus.

However, what Omnisend does better than Brevo here is that it allows you to schedule campaigns based on the timezone. With Brevo, you have to do some manual labor in order to do so. Whereas with Omnisend you just select the timezone.

Pricing

Notable plan: Pro

When compared to the rest of mass email service providers, Omnisend sits right in the middle. It offers two plans, with the more expensive one having unlimited emails. For the number of contacts you want to have, you can use the slider.

Here’s a table so you can compare it for yourself:

PlanMonthly CostEmail LimitContactsKey features
Free$0500/month250Email and form templates/builders, basic segmentation
Standard$166,000/month500Advanced automation, A/B/ testing, 24/7 support
Pro$59Unlimited2,500Priority support, dedicated IPs, advanced analytics
High-volume pricingCustomCustomCustomCustom

It’s also worth noting that Omnisend offers a 30% discount if you pay for 3 months upfront. Again, a nice way to make itself stand out from the rest of the competition, and save you a few bucks if you have 3 months of planned bulk email campaigns ahead.

For more details, please consult the official Omnisend pricing page.

Pros

Cons

User experience

Recently, Omnisend’s got a brand new revamped dashboard, which I think I like even better than the former one. It’s super easy to navigate; you’ve got everything in one place, and even a complete beginner can start sending campaigns right away.

Also, Omnisend has a cool YouTube channel with a lot of guides on bulk email sending. So, props to their team if they ever read this article. 👏

Customer experience

While browsing social media, I’ve noticed that some Omnisend users share the same sentiment as myself regarding its interface:

Source: X

One more thing I loved seeing among the comments on Omnisend’s Trustpilot page is that their customer support is equal for all customers, regardless of their plan:

Source: Trustpilot

Constant Contact

G2: 4.1 🌟 Capterra: 4.3 🌟

Pricing: From $12  Free plan: ❌  Separate stream: ❌

Best for: Small businesses and store owners

Standout features: Simple to use, reporting, various integrations

Constant Contact is a digital and email marketing platform that’s designed with small businesses in mind. More specifically, store owners and people who would like to be able to manage multiple marketing channels in one place.

In fact, you can read some success stories from small businesses on their Why Us page.

Why is it good for bulk emails?

To create and send an email campaign with Constant Contact, you’d technically need around 15 minutes if you have a design and marketing strategy in mind. All you need to do is upload your contacts, go through the campaign wizard, and schedule it.

Additionally, the platform offers an AI helper every step of the way. From creating campaigns for you to designing emails and creating marketing automation workflows. There are also various little features that make your life easier, such as the ability to convert a PDF into an email template or scan your website to add your colors to the template.

Besides the usual important metrics like opens, clicks, and bounces, Constant Contact also provides you with features like Growth analysis, which tells which growth method scored the most contacts for you.

There’s also Unsubscribe analysis with which you can find out why some of your unsubscribes wanted to get off your list. 

Whether you want to connect to a CRM or a contact management platform, you can do it with Constant Contact since it has quite a few integrations to say the least.

Pricing

Notable plan: Standard

First, I must say that Constant Contact doesn’t offer a free plan but instead, it offers a free 14-day trial you can use to try out all of its features. 

Then, the platform’s focus is on providing a lot of advanced features (some would say niche features) based on the plan you choose. So, for example, you might pay 3 times more for the premium plan even though you get the same amount of contacts, but you also get a lot more features included in it. 

Here’s another example: you want to send a batch of bulk emails every month to your contact list, but you also want to have an event management tool as well as QR signups to make the most of those events. In such a super specific retail-shop owner case, Constant Contact could help you with all three at the price of one.

Here’s a quick breakdown for you to get a better idea of what I mean:

PlanMonthly CostContactsEmail limitKey features
Lite$30501-1,00010x your contactsDrag-and-drop,
email templates, 
basic reporting,
automation template
Standard$55501-1,00012x your contacts3 automation templates,
advanced reporting,
AI campaign builder
Premium$110501-1,00024x your contactsAll of the above
+ engagement heat map,
dynamic email content,
ads and SEO support

For more details, please consult the official Constant Contact pricing page.

Pros

Cons

User experience

When I said that Constant Contact is easy to use, I really meant it. The first thing you’ll see after you register an account is the questionnaire, which you need to answer with questions such as ‘What are you interested in?’, ‘Do you have a website?’, etc.

Based on your answers, Constant Contact will generate your starting dashboard. For the purposes of this demo, I’ve chosen product promotion, email marketing, and contact list. This is what I got:

Everything was laid out neatly in one place, the dashboard was super responsive and easy to navigate, and I could choose email templates from the home page, so, top-notch.

I’ve also liked their Growth center page, which is dedicated to, you’ve guessed it, growing your audience. Connect to social media platforms, sync CRM apps, or even get QRs so you can add in-person visitors to your list.

Customer experience

One of the first things that caught my eye was that I found some reports of Constant Contact being difficult to unsubscribe from, which is a big no in my book.

Source: Reddit

Even on Trustpilot, where it had an amazing 4.4 rating, I’ve noticed similar comments:

Source: Trustpilot

However, besides this issue, I’ve noticed people generally give it either 4 or 5 stars with quite positive comments:

Source: Trustpilot

Wrapping up

And there you have it folks, your ultimate list of bulk email marketing services!

Now, I’ll leave you to choose a solution that best fits your business. However, if you still feel like reading about email marketing, check out our other articles on the topic, such as:

And, as always, happy sending! 📧

Exit mobile version