Email is the top way customers communicate with brands – 72% prefer it over other channels. But it’s not just for marketing products or services.
It’s also a powerful tool for collecting testimonials, reviews, and feedback from happy customers. You know, the key elements that influence buying decisions.
To make it easier for you to harness the power of email marketing to collect this data, we’ve created 11 ready-to-use review email templates you can try today.
How to write a review request email
When writing a review request email, remember that you’re communicating with a real person, someone who has had a positive or negative experience with your product or service. To ensure your request stands out and doesn’t get lost in the clutter, consider the following tips:
- Focus on the subject line: Craft an attention-grabbing, explanatory subject line that entices the recipient to open the email.
- Keep it concise: Craft short and straightforward sentences that convey your message effectively.
- Highlight positive experience: Remind your customers of their great experience with your product or service, making them more likely to leave positive reviews.
- Personalization is key: Personalized emails have the power to make a lasting impact on your recipients. You can significantly increase response and conversion rates by addressing your customers by name and tailoring the content to their specific experiences with your brand. For example, you can offer a promotion on the product they ordered before in exchange for a review or highlight how their purchase helped grow your business.
- Be polite and genuine: Use a friendly and warm tone of voice throughout the email, demonstrating your appreciation for their time and feedback.
- Provide clear instructions: Make it easy for the customer to leave a review by including a direct link to the review sites or review platforms. You could also embed a form right in the email to streamline the process even more. If it’s too much of an effort for the customer, the chances are your attempts won’t be successful.
- Include your email signature and use your business email: Add a professional and complete email signature at the end of your message. Email signature best practices include adding your name, position, and company name. This adds a personal touch and helps establish credibility and trust.
The key is creating a genuine connection with your customers and making them feel valued. Following these tips will increase the likelihood of receiving positive customer reviews and building stronger customer relationships.
An effective way to enhance this connection is to embed Google reviews on your website or social media platforms. This allows potential customers to see real testimonials that reinforce your brand’s reputation and customer-focused approach.
Recommended read: B2B, B2C, and Seasonal Email Marketing Ideas
Types of review email templates
Just as we use different types of email marketing based on our target audience or user journey, we must also consider a customer’s experience with our product or service while crafting a client feedback request email.
Those experiences will then determine the structure of your review request email template. Here are some of the templates based on various use cases:
- Testimonial request email template;
- E-commerce product review template;
- Google My Business or Yelp review templates;
- Email template to address negative reviews;
- Thank you email templates;
- & more!
Business review email templates
These email templates for businesses are designed to engage customers, gather valuable insights, and showcase the positive experiences that customers have had with your products or services.
Each template caters to different scenarios and objectives, from requesting reviews on popular platforms to gathering product feedback for improvements.
1. Email template to request a testimonial for a local business
Subject line: Share Your Story and Help Us Grow.
Dear [Customer's Name],
I hope this email finds you well. I wanted to reach out and express my sincere appreciation for the positive feedback you recently shared about your experience with our [product/service]. Your kind words mean the world to us and serve as a great source of motivation for our team.
With your permission, we would be incredibly grateful if you could take a few moments to share your experience by providing a testimonial for our landing page. Your testimonial will assist potential customers in making informed decisions regarding our small business.
If you are willing to participate, please share your thoughts on:
1. How has our [product/service] helped you or your local business?
2. Any standout experiences or interactions with our team.
3. How has our [product/service] positively impacted your goals?
We value your opinion and would be honored to feature your testimonial on our website and in other digital marketing materials. If you're comfortable with it, please let us know if we can include your name and affiliation (if applicable) alongside your testimonial.
Again, thank you for your valuable feedback and for considering sharing your experience. We genuinely appreciate your support and look forward to continuing to serve you in the future.
Warm regards,
[Your Position]
[Your Business Name]2. E-commerce request email template to gather product reviews
Subject line: Your Opinion Matters! Share Your Experience with [Product]
Dear [Customer's Name],
We hope you're enjoying your recent purchase of [Product Name] from [E-commerce Store]. We greatly value your opinion and would love your thoughts on the product. Your honest review will allow us to improve our offerings continuously.
Writing a review is quick and straightforward. We kindly request you to take a moment and share your feedback here:
[Product Page Link].
Once the review is submitted, you will receive a confirmation email.
As a token of our gratitude, we would like to offer you [mention any incentive or reward for leaving a review, if applicable] for your next purchase.
Thank you for being a valued customer and considering sharing your experience with us.
Best regards,
[Your Name]
[E-commerce Store]3. Google My Business review email template
Subject line: We Value Your Opinion, [Customer Name]: Leave us a Google Review
Dear [Customer’s Name],
I hope this email finds you well.
I wanted to take a moment to express my sincere gratitude for choosing our services and for being a valued customer.
We would greatly appreciate it if you could spare a few moments to share your experience and thoughts and leave us a review on our Google My Business page. Your feedback will help us understand what we are doing right and identify areas where we can further enhance our service delivery.
Please click on the following link to leave a review: [Review Link]
Thank you again for choosing our services and considering sharing your insights.
Warm regards,
[Your Name]
[Your Position/Role]
[Company Name]
[Contact Information]4. Email template to request an Amazon review
Subject line: Calling all happy customers! Leave a review and share the love 🫶
Dear [Customer Name],
I hope this email finds you well. I wanted to reach out and extend my heartfelt appreciation for choosing our products on Amazon.
We believe that customer feedback is invaluable in helping us continuously improve our products and services. I am writing to request your insights and thoughts on your recent purchase.
Please click the following link with the review page: [Review Funnel Link]
Thank you again for choosing our products and leaving us a review.
Warm regards,
[Your Name]
[Your Position/Role]
[Company Name]
[Contact Information]5. Email template to ask for a Yelp review
Subject line: Your Feedback Matters – Help Us Improve with a Yelp Review
Dear [Customer's Name],
I hope this email finds you well.
We kindly request your feedback in the form of a Yelp review. Your honest and quick review will help us understand your experience better and assist other customers.
[Insert Yelp page link].
Take a moment to provide a detailed review, sharing your thoughts and suggestions for improvement with the Yelp community.
Thank you for being a valued customer, and we look forward to hearing about your experience on Yelp.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]Customer support review email templates
Support teams are crucial in building and maintaining positive customer relationships. From following up with gratitude to addressing concerns or encouraging loyal customers to share their feedback — customer service email templates cover a range of scenarios.
Below are some templates you can use to gather valuable user-generated feedback, address the concerns of unhappy customers, improve your products, and leverage social proof.
1. Negative review email template
Subject line: Addressing Your Concerns – We’re Here to Help You
Dear [Customer's Name],
We recently received your negative feedback regarding your experience with our service, and we want to express our sincerest apologies for any inconvenience you may have encountered. Your feedback is incredibly important to us as it helps us identify areas for improvement and deliver a better experience for our customer base.
We are actively working on resolving the issues you have raised to ensure that similar incidents do not occur in the future.
Your honesty and willingness to share your experience are greatly appreciated. If there's anything else you would like to discuss, please do not hesitate to contact us at [Insert phone number or email]
We value your input and are determined to make things right.
Best regards,
[Your Name]
[Your Position]
[Your Company Name]2. Positive review email template
Subject line: Thank You for Your Positive Feedback – We Appreciate Your Support
Dear [Customer's Name],
We would like to express our heartfelt gratitude for providing us with such positive feedback about your recent experience with our customer support team.
We are happy to hear that our team was able to assist you effectively and exceed your expectations.
Your positive review makes us smile and helps us build trust and credibility among potential customers. We greatly value your support in sharing your experience with others, and we're confident that it will inspire confidence in those considering our services.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]3. Review request with embedded survey after a support interaction
Subject line: We value your feedback; share your experience with us!
Hello [Customer's Name].
We hope you’re doing well. As a company committed to providing [insert value proposition], we value your satisfaction above all else.
That’s why we’re contacting you today – we genuinely want to hear about your recent support experience.
[Survey image + link]
We appreciate your willingness to share your feedback.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
4. Customer feedback request email template
Subject line: Your Feedback Matters to Us!
Dear [Customer's Name],
I hope this email finds you well. At [Your Company Name], we constantly strive to improve our products and services to meet the needs of valued customers like you. That's why we are reaching out today to request your feedback.
Please take a few moments to share your thoughts and experiences by completing a brief survey. Your feedback will remain confidential and only be used internally to help us serve you better.
[Insert Survey Link]
We genuinely appreciate your time and effort in providing us with honest feedback.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]5. Email template for an employee performance review
Subject: We Value Your Insights on Our Customer Service Team
Dear [Customer's Name],
As a valued customer, your opinion truly matters to us.
We are following up with you to kindly request a moment to evaluate your latest interaction with [Support Agent Name].
Your valuable feedback will significantly assist us in identifying areas of strength and improving customer experience.
Please take a moment to provide feedback through a brief survey.
[Insert survey link]
We genuinely appreciate your time in helping us provide exceptional customer service.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]6. Product improvement online review request
Subject line: Help us build a better [Product/Service] for you!
Dear [Customer's Name],
At [Your Company Name], we constantly strive to provide you with the best possible products and services. Your satisfaction is our top priority. We would love it if you could share your thoughts and improvement ideas for [Specific feature].
Your input will contribute to our ongoing efforts to elevate this feature and provide a better experience for you.
Warm regards,
[Your Name]
[Your Position]
[Your Company Name]How to send a review request email
You’ve mastered the theoretical part of review request emails, and now it’s time to reach out with one to a segment of your audience.
In the next steps, we’ll walk you through the process of setting up, testing, and sending review request emails using Mailtrap.
Create your copy and Mailtrap account
For demonstration purposes, let’s assume you’re a business owner wanting to collect feedback from customers who made a purchase in the past month.
For the copy, you can use something along the lines of:
Dear [Customer's Name],
I hope you’re enjoying your purchase of [Product Name] from [Your Store Name].
We appreciate having you as a customer and would love to hear your thoughts on your experience. Your honest review will help us continuously improve our products and services.
Sharing your feedback is simple and only takes a moment. If you’d be willing to write a review, please visit: [Product Page Link]
As a token of our appreciation, we’d like to offer you [mention any incentive or reward] toward your next purchase after submitting your review. We sincerely value your opinion and look forward to using your insights to serve you even better.
Thank you for choosing [Your Store Name] and for taking the time to share your experience.
Warm regards,
[Your Name] [Title / Position] [Your Store Name] [Contact Information]
Once you’re ready with the copy, go ahead and create an account in Mailtrap.
This can be done by signing up for free via Google, GitHub, Office 365 account, or your email.
Lastly, to finish the setup step, add and verify your domain by following the instructions from this help center page.
Pick an email list
Assuming that you’ve uploaded your contacts to Mailtrap, to send your review request emails to the right recipients, you’ll have to filter them by subscription status, email, or lists.
So, in the case of collecting feedback from customers who made a purchase in the past month, you’ll want to create a list of contacts who have made a purchase and are currently subscribers
To do this, head to Lists -> Create List. Then, go to Contacts, and through the page, populate your new email list,
Create an email template
Next, the fun part – designing your template.
In Mailtrap, designing an email template requires only a few clicks using the drag-and-drop mechanism or some code for the HTML editor.
Along with these two tools, Mailtrap users also get access to a free image library, AI image generation, AI recommendations for catchy copies, and much more for creating their email campaigns, with all of it located in the Mailtrap dashboard under Email Marketing -> Create New Campaign -> Edit Campaign or Templates -> Create New Template.
How to test your review request email before sending
Copy done, template design done, sending next? Well, not so fast!
No matter how detail-oriented you are, when creating an email template, little errors can sneak in. That is why we recommend testing the template using tools for inspecting and debugging.
Within Mailtrap, you can also find the Email Testing tool that will help you analyze email content for spam score, validate HTML/CSS, preview emails on mobile, desktop, and tablet screens, and complete other testing tasks.
To forward your template from Email Marketing to a virtual inbox within Mailtrap’s email testing tool, navigate to Email Testing, click on a virtual inbox, and then on Email Address. From here, copy the address you see and store it somewhere easily accessible, as you’ll need it for the next step.
Now, go back into Email Marketing, click on the campaign you want to test and then on Send Test.
Paste the copied email address, click Send Email, and in a few moments the test email should be ready for inspecting in your virtual inbox.
To deliver the email to a real inbox, simply click Schedule Campaign and either send it immediately or choose a date and time.
Bonus: SMS review templates
Text messages are an excellent way to follow up after a series of unopened review emails due to their high open rates.
You have numerous options when you ask for review via SMS. Here are some popular forms of customer feedback that work well with text messages:
- NPS surveys
- Facebook/Google reviews
- Product reviews
- Reviews for in-person visits
- Customer service reviews
- Reviews from valued customers
- Social media reviews
- Referral requests
Keep your texts short, to the point, and focus on the desired outcome: to encourage your customers to leave a review.
Here are three examples of SMS templates:
SMS review request template 1
Hey [Customer’s Name], it's [Brand] here! 😄 We're thrilled you chose us for [product or service]. Could you spare a moment to leave us a Google review and help us improve our star rating? Thank you for being so supportive! [Link to the Google Page]SMS review request template 2
Hi [Customer’s Name], 👋 this is [Your Name] from [Company Name]. I wanted to check and see if you had a chance to review us. We would love to hear your feedback! 📝 [Link with CTA included].SMS review request template 3
Hey [Customer’s Name], this is [Company Name] checking in! 👋 We'd love to hear your thoughts on your recent experience with us. Can you take a moment to leave a review? 🙏 Your feedback is invaluable and helps us shape our services to meet your needs. Thanks for being one of our most loyal customers! [Link to the Review Page]Adding relevant emojis to your SMS review requests can make your message more engaging and personal. Feel free to customize these templates based on your brand voice.
How to take action for effective review management
When managing online reviews, taking proactive steps can significantly impact your business’s reputation and customer satisfaction. By implementing these actionable tips, you can enhance your review management strategy and further engage with your customers.
Follow up with gratitude
After customers leave a review, show your appreciation by sending a follow-up email. Acknowledge the value of their feedback and let them know how it helps your business improve.
Monitor and respond to reviews
Regularly monitor review platforms to stay informed about new reviews. Respond promptly to reviews, addressing any concerns or highlighting positive experiences.
Avoid being pushy
When sending follow-up emails or reminders for reviews, be mindful not to be pushy or aggressive. Respect customers’ time and decisions.
Learn from feedback
Feedback is a valuable source of insights for your business. Take the time to analyze the common themes, suggestions, and areas for improvement highlighted in reviews. Use this feedback to adjust the email marketing strategy, develop your product, and deliver an even better customer experience.
Wrapping Up
Choosing the right words and sending the request emails at the perfect time can make all the difference in capturing your customers’ attention and encouraging them to share their experiences. By embracing the benefits of emails, you can enhance your brand’s reputation and drive more conversions throughout the customer journey.