Are you struggling to keep your email subscribers engaged and moving through your sales funnel? Do you find that your emails are being ignored, or worse, ending up in the spam folder? If so, you’re not alone. Many businesses face the challenge of crafting email campaigns that not only reach their audience but also resonate with them on a personal level.
The truth is, without a well-structured drip email campaign, you risk losing valuable leads that could have turned into loyal customers.
In this guide, we’ll explore how to create powerful drip email templates that address these pain points and help you build meaningful connections with your audience, ultimately driving more conversions and boosting your bottom line.
I’ll start by providing you with ready-made usable templates, then move onto some examples of best practice and hands-on tips.
Let’s dive in.
5 Useful templates to ensure your drip email campaigns are successful
By using CRM systems, along with email A/B testing tools and automation tools, salespeople can refine their drip sequences to effectively guide leads through the sales cycle. A CRM helps track customer interactions and behaviors, ensuring that drip campaign templates are sent at the right time, based on individual lead activity.
These five examples will help you create email templates, optimize your email list, nurture prospects, and drive conversions at every stage. By leveraging custom fields, your sales team can further personalize the emails, ensuring your messages resonate with each recipient.
1. Welcome email template
| Subject line: Welcome to [Your Brand Name] – Let’s Get Started! Email body: Hi [First Name], We’re thrilled to have you as part of the [Your Brand Name] family! 🎉 Thank you for subscribing. As a new member, you’ll be the first to know about our latest products, exclusive offers, and insider tips. To get you started, here’s a quick introduction to what we offer: – [Product/Service 1]: Brief description – [Product/Service 2]: Brief description – [Product/Service 3]: Brief description We’re here to help you every step of the way. If you have any questions, feel free to reach out to our team. CTA: Explore Our Collection [Link] Welcome aboard! Best, [Your Name/Team] [Your Brand Name] |
2. Educational/Content-driven email template
| Subject line: Discover How [Feature/Product] Can Benefit You Email body: Hi [First Name], Did you know that [Feature/Product] can make your life easier? At [Your Brand Name], we believe in providing value through education, and today we want to share how our [Feature/Product] can solve [specific pain point]. Here’s what you’ll learn: – How to use [Feature/Product]: Step-by-step guide – Benefits: Key advantages you’ll gain – Success stories: Real-life examples of how it’s helped others We’re here to help you succeed. If you have any questions, just hit reply! CTA: Learn More [Link] Happy learning! [Your Name/Team] [Your Brand Name] |
3. Re-engagement email template
| Subject line: We Miss You! Here’s 25% Off to Welcome You Back Email body: Hi [First Name], It’s been a while since we’ve seen you at [Your Brand Name], and we want you to know we miss you! To help you rediscover what you love, we’re offering you an exclusive 25% discount on your next purchase. Use code WELCOME25 at checkout. Don’t wait too long – this offer is valid for a limited time only! CTA: Shop Now [Link] We’d love to have you back! Cheers, [Your Name/Team] [Your Brand Name] |
4. Abandoned cart email template
| Subject line: You’re Almost There – Complete Your Order Now Email body: Hi [First Name], Looks like you left something behind! Your cart is still waiting for you, and we wouldn’t want you to miss out. Here’s what’s in your cart: – [Product 1] – [Product 2] – [Product 3] You’re only a few steps away from getting your confidence back. Simply click below to complete your order. CTA: Complete Your Order [Link] Need help? We’re here for you. Best, [Your Name/Team] [Your Brand Name] |
5. Post-purchase email template
| Subject line: Thank You for Your Purchase! How Did We Do? Email body: Hi [First Name], Thank you for choosing [Your Brand Name]! We hope you’re loving your new [Product/Service]. We’d love to hear about your experience. Would you recommend us to your friends? Your feedback helps us improve and serve you better. CTA: Share Your Feedback [Link] As a token of our appreciation, here’s a $20 discount for you and a friend when they make their first purchase. Share the love and enjoy the savings! CTA: Refer a Friend [Link] Thanks again for being part of the [Your Brand Name] community! Warm regards, [Your Name/Team] [Your Brand Name] |
These email templates for drip campaign can be customized to fit your brand’s voice and your audience’s specific needs. With email automation, they aim to engage recipients at certain stages of their customer journey, from welcoming new subscribers to engagement drip sequences, re-engaging inactive users, nurturing existing customers, and reinforcing customer loyalty.
Make sure you tailor your message to align with your campaign goals, personalize them to resonate with your audience and increase sales, and analyze their performance to refine and improve your drip campaign strategy over time.
Now, we’ll move onto a more general overview of drip email campaigns, their role in the email marketing strategy, and provide you with some hands-on examples.
What is a drip email campaign?
A drip email campaign is a type of automated marketing strategy that sends a series of pre-scheduled emails to subscribers over a set period.
The term “drip” refers to the gradual delivery of information or content, much like how water drips steadily from a faucet. These emails are often sent to new subscribers after they complete the newsletter signup forms. After that point, they will consistently receive your emails until the campaign concludes.
Automated email drip campaigns are distinct in that they utilize automated workflows to predict and track user activities. For instance, you may set up a sequence to send a welcome email to someone who has signed to your newsletter, and then after two or three days, it may send them the most popular blog posts.
Successful drip marketing can help you automate labor-intensive, difficult, or delicate manual processes that could be mistake-prone and help you achieve steady growth. They are designed to nurture leads, engage with customers, and guide them through the different stages of the customer journey map, from awareness to conversion.
By tracking key metrics like open rate, click-through rate, and conversion rate, you can optimize your campaigns for maximum effectiveness and ensure consistent progress.
Why are drip email templates important?
As they streamline the process of nurturing leads, enhancing customer engagement, and driving conversions, drip email templates are important for building consistent communication, automating marketing efforts, and personalizing content at scale.
Whether you’re using them for cold email outreach or ongoing customer communication, drip templates ensure timely, relevant follow-ups. Here are some key reasons why drip email templates are essential:
- Consistent messaging: Ensure uniform communication across a series of emails, building trust and clarity.
- Time-saving: Automate and streamline email campaigns, freeing up time for strategic tasks.
- Personalized engagement: Tailor emails to recipients’ behaviors and interests, boosting relevance, and easily tweak content as needed.
- Effective lead nurturing: Guide leads through the buying journey with structured, sequenced emails.
- Scalable marketing: Easily manage and execute large campaigns without extra workload.
- Better tracking: Simplify performance analysis and optimize future campaigns.
- Enhanced customer experience: Deliver timely, relevant content, improving customer satisfaction.
Using drip marketing software allows businesses to automate personalized email campaigns within a broader digital marketing strategy, driving engagement throughout the customer journey.
Successful types of drip email templates and examples
The email drip campaign examples below strategically integrate compelling CTAs and utilize email to SMS capabilities.
Also, incorporating social media touchpoints can further enhance customer interaction, creating an integrated marketing strategy that spans multiple channels.
Here’s a deep-dive into different drip campaigns with examples.
Welcome email templates
Welcome emails help to introduce your brand, outline what subscribers can expect from your small business, and often provide valuable resources to get them started (discount code, whitepaper, contact information etc). Recent research shows that welcome emails have a 14,34% click-through rate, over seven times higher than the 1.89% rate of standard emails.
Possible topics:
- Introduction to the brand: The first email should give new subscribers a warm welcome and a brief overview of who you are, what you offer, and how you can help them.
- Summary of products/services: Highlight the key products or services your company offers, possibly with links to a landing page where customers can learn more or shop directly.
- Links to valuable resources: Provide links to your most popular blog posts, guides, or tools that might interest new subscribers, helping them to start engaging with your content right away.
Examples:
Lights Copenhagen
Danish company Lights Copenhagen‘s welcome email effectively engages new subscribers by offering a warm and friendly introduction to the brand. This automated email expresses gratitude for subscribing and sets the stage for what subscribers can expect, such as insights into their latest collections and inspirations for home lighting.
It emphasizes the value of being part of the Lights Copenhagen community without overwhelming the reader with offers, instead focusing on building a connection and encouraging exploration of their products through a clear and inviting call to action. This approach helps establish trust and interest, making it one of the best email drip campaign examples of a welcoming and effective onboarding experience.
ME + EM
Another successful example of a welcome email comes from ME + EM, which immediately engages new subscribers with a warm welcome and a special offer. The email thanks the recipient for subscribing and highlights the benefits of being part of the ME + EM community.
To incentivize the first purchase, ME + EM offers a 15% discount on the first order, making it an attractive proposition for new customers. The email is cleanly designed, aligning with the brand’s premium aesthetic, and includes a clear call-to-action that directs subscribers to start shopping. This approach not only builds excitement but also drives immediate action, making it a highly effective welcome email.
Educational/content-driven templates
These templates are designed to nurture new leads by providing them with valuable and relevant information over time. The goal is to educate your audience, establish your brand as a thought leader, and build trust, ultimately leading them closer to a purchase decision.
Possible topics:
- How-to guides: Share step-by-step instructions or tutorials that help your audience solve a problem or achieve a goal.
- Industry tips: Provide insights and tips related to your industry that your audience can apply in their own work.
- Blog posts or case studies: Share recent blog posts or case studies that demonstrate the effectiveness of your products or services.
Examples:
Revolut
A great example of an educational/content-driven email template is from Revolut with their “Say Goodbye to Airport WiFi” email. This email effectively educates users about the eSIM feature, highlighting how it can replace unreliable and costly airport Wi-Fi with seamless internet connectivity through an eSIM.
The email is designed to teach users about this specific product feature, explaining its benefits, how it works, and encouraging them to try it out the next time they travel. This type of content-driven email not only informs but also encourages the use of Revolut’s services, making it a strong example of how educational content can be used effectively in drip campaigns.
City Experiences
Another excellent example comes from City Experiences. They send out emails providing tips for best friend activities in New York City, such as recommending cruises, parties, and other fun activities.
This type of email not only promotes their services but also offers valuable content that inspires recipients to plan memorable outings with friends. By positioning themselves as an expert in city experiences, they effectively engage their audience while subtly driving interest in their offerings. This blend of educational content and product promotion is a powerful strategy in content-driven email marketing.
Re-engagement email templates
Re-engagement emails aim to win back inactive subscribers. These templates are crafted to rekindle interest by offering something new, valuable, or exclusive.
With marketing automation, re-engagement campaigns can be easily triggered based on target audience behavior, ensuring timely and relevant messaging.
Possible topics:
- Special offers: Provide a discount, coupon, or limited-time offer to entice subscribers back to your site.
- Surveys: Ask for feedback on why they’ve been inactive or what you can do to improve their experience.
- “We miss you” emails: Send a friendly reminder that you’re still there, possibly offering a small incentive to re-engage.
- Webinar invitation: Invite subscribers to an exclusive webinar, offering valuable insights or product demos to spark their interest and bring them back into the fold.
Examples:
COS
COS effectively entices inactive subscribers to rediscover the brand by offering a 25% limited-time discount.
This type of re-engagement email acknowledges the subscriber’s past interest and offers a tangible reward for coming back, making it an effective strategy to win back inactive customers and boost sales.
Alison Friend
Alison Friend sends a reminder to subscribers about available prints that are only available in August, emphasizing it as a “last chance to buy.”
This approach keeps the brand top of mind, reminding customers of the limited-time offer and prompting them to take action before it’s too late. By highlighting the limited availability, Alison Friend effectively rekindles interest among inactive subscribers, motivating them to make a purchase before it’s too late.
Abandoned cart email templates
In 2024, 70,19% of ecommerce customers left their shopping carts without completing their purchase. So, these templates are crucial for eCommerce businesses, reminding customers of items left in their cart and encouraging them to complete their purchase.
Unlike SMS abandoned cart templates, which typically focus on delivering quick, concise reminders, the best email templates allow for more detailed content, such as showcasing the items left in the cart, offering personalized recommendations, and providing multiple CTAs.
This added depth gives customers more reasons to complete their purchase, increasing the chances of recovering lost sales.
Possible topics:
- Cart reminders: Remind customers of the items they left in their cart with a direct link to complete the purchase.
- Product recommendations: Suggest similar or complementary products to what they have in their cart, increasing the chance of upselling.
- Limited-time discounts: Offer a discount that’s only available for a short period to create urgency.
Examples:
Growplex
Growplex uses a message like “You’re Almost There” to remind customers that they’re close to completing their purchase. The message is friendly and supportive, highlighting the items left in the cart along with a direct link to continue shopping. It also includes an encouraging message, “You’re only a few steps away from getting your confidence back,” to motivate customers to take action.
The combination of a friendly reminder and a confidence-boosting message helps create urgency and reassures the customer, making it more likely they will return to complete their purchase. This approach is particularly effective in nudging customers who may need just a little extra encouragement to finalize their order.
123presets
123presets‘ email effectively reminds customers that they have left items in their cart by directly mentioning, “You have some items left in your cart,” and visually displaying the products.
The email creates a seamless experience by including a clear CTA button, “Complete your order,” which makes it easy for customers to return to their cart and finalize their purchase. This approach helps to reduce cart abandonment by providing a gentle nudge and a convenient way to complete the transaction, increasing the likelihood of converting potential sales.
Post-purchase email templates
Post-purchase emails are designed to enhance customer loyalty and encourage repeat business. Their goal is to keep the customer engaged after their purchase by doing the following:
- Provide helpful information,
- Aski for feedback
- Suggest additional products
- The final email in the series can offer exclusive discounts or incentives to prompt future purchases and maintain the relationship.
By maintaining this ongoing communication, you not only build stronger relationships with your customers but also increase the likelihood of them returning for future purchases, thereby improving customer retention.
Possible topics:
- Thank you emails: Express gratitude for their purchase and reaffirm their decision to choose your brand.
- Product usage tips: Provide tips on how to get the most out of the product they’ve purchased, which can help reduce returns and increase satisfaction.
- Cross-sell/up-sell offers: Suggest other products or services that complement their purchase, encouraging them to buy more.
Examples:
Iryo
A strong example of a post-purchase email template is from iryo, where they send a thoughtful message thanking passengers for traveling with them. The email not only expresses gratitude but also seeks valuable feedback by asking about the likelihood of recommending their services to friends.
This approach helps in gathering customer insights and fosters a sense of connection with the brand. By requesting feedback and subtly encouraging word-of-mouth promotion, iryo effectively turns the post-purchase moment into an opportunity to strengthen customer loyalty and improve their service. This type of email reinforces the customer’s positive experience and opens a dialogue for future interactions.
Alohas
Another excellent example of a post-purchase email template is from Alohas, which not only thanks customers for their purchase but also introduces a referral program. The email offers $20 off the next purchase for both the customer and their friend when the referral is successful.
This strategy not only incentivizes repeat purchases but also encourages customers to share their positive experiences with others, effectively turning satisfied customers into brand advocates. This strategy helps increase customer loyalty while expanding the brand’s reach through word-of-mouth marketing.
Wrapping up
Drip email templates are a powerful tool when it comes to guiding potential customers through every stage of the sales cycle. By leveraging automation, personalization, and A/B testing, you can create targeted email sequences that engage your audience, nurture leads, and drive conversions.
The right drip email templates, such as HTML email templates, can significantly impact your marketing success. For entrepreneurs building a strong hubspot for their leads and customers, these templates streamline everything from initial contact to an effective follow-up email, ensuring consistent engagement.
Implementing these templates not only saves time but also enhances the effectiveness of your campaigns, ultimately helping you build stronger customer relationships and achieve better results.